Dr. Robert Bornhofen

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Dr. Robert Bornhofen is a practitioner-scholar with over 25 years of experience. His corporate career includes Fortune 500 companies IBM, Delta Air Lines, & Citibank. Most recently at IBM, Dr. Bornhofen managed a global innovation program that led to 11 impactful prototype projects in 2018. Among his career accomplishments was creating a first-to-market e-commerce product. For this, he holds two patents with the U.S. Patent & Trade Office. As an Adjunct Professor, Dr. Bornhofen currently teaches Corporate Strategy at the University of Maryland Global Campus. Prior teaching positions include the University of Georgia’s Terry College of Business and Cedim, a product design & innovation school in Monterrey Mexico. As a researcher and author, Dr. Bornhofen has published over 20 papers on topics related to innovation strategy. Dr. Bornhofen earned his Doctorate degree at the University of Maryland, University College, a Master of Science degree from Colorado State University, and a Bachelor of Science degree from the University of Minnesota. He holds a certificate in International Business as part of an Executive Development Program at the Thunderbird School of International Management in Scottsdale Arizona. As a conference speaker, Dr. Bornhofen presents at industry forums, most recently at the Strategy & Innovation Conference in Riyadh, Saudi Arabia (2017); International Open and User Innovation Conference at the NYU Stern School of Business (2018), and the Texas Open Innovation Conference (2017 & 2018).
This paper takes a good, close look at my favorite sport, baseball. It examines the game from a strategic point of view. What surfaces is a serious problem in need of a solution … one that has been brewing...
The best way to predict the future is to create it.  Yet how many of us knew what we wanted to do back in those school days of yesteryear? And what about that dreaded question: “what will you be...
“Open Innovation” is a term that is loosely used in business speak. As opposed to a closed model, OI is about groups of people coming together to share ideas and solve problems. It recognizes that some of the best...
What does it mean to truly “innovative?” The term has become a cliché with so many ordinary products being advertised as innovative. Even the construction mess at the Atlanta Hartsfield airport has a billboard that advertises “innovation at work.”...
HOW DOES YOUR company stack up to the competition when it comes to innovation? Does everyone involved know what to do and how to do it when acting on ideas? In this segment on creative thinking, further attention is...
HOW DOES YOUR company become more creative in solving problems? Why is it that other companies, not yours, come up with truly great ideas? The short answer is teamwork – the more inclusive and engaged, the better. The means...
HOW DO YOU become more creative on the job, at home, or in general? Why is it that other people, not you, come up with truly great ideas? Part I of this topic introduced a profile of traits commonly...
Introduction ARE YOU REALLY as creative as you think you are? Do you have a reputation for coming up with unique and resourceful ideas to solve challenging problems? Raise your hand if this profile fits you. For the vast majority...
EVERYONE loves an underdog. We grew up learning to cheer on the underdog because we see ourselves in them. Yet the power of the underdog is a phenomenon not easily understood. How do underdogs overcome great difficulties, persevere, and...
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