Peter Cook

VISIT MY WEBSITEhttp://www.academy-of-rock.co.uk/

PETER leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock. Author of and contributor to twelve books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham, and Harvey Goldsmith CBE. His blends his three passions are science, business, and music into unique inspiring keynotes based on the art of storytelling. His early life involved leading innovation teams for 18 years to develop life-saving drugs including the first treatments for HIV/AIDS, Herpes and the development of Human Insulin. 18 years in academia teaching MBAs and 18 + years running his businesses. All his life since the age of four playing music. Peter won a prize for his work from Sir Richard Branson after his mother claimed he was a Virgin birth. He now writes for Virgin.com.

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Remembering Roberta Flack

Peter Cook

"Execution is everything. That relies on deep learning, the so-called 10,000 hours effect, as quoted by Malcolm Gladwell. Musicians are used to the idea of deep practice, as are great leaders." ...

Peter Cook

"Often, we need both innovators and adaptors to produce sustainable innovations. The innovators to produce the hard-to-copy ideas and the adaptors to help bring the ideas into a practical market focus." ...

Peter Cook

"Please suspend your judgement for a moment. I am standing a cat for election in Britain." ...

Peter Cook

"Our experiment in populism is not unique. It spreads like a pandemic, from Trump, Milei, Meloni to Wilders, Orbán, and Putin. The cure for this disease is education." ...

Peter Cook

"Compared with a composition of songs where an idea comes to me instantly, this incremental approach is an interesting way to build creativity slowly rather than the instant rush of blood to the head." ...

Peter Cook

"We must synthesise long-term visions as custodians of our planet with short-term actions to reach the goals we must seek as servant leaders of planet Earth." ...

Peter Cook

"Make love, not war, make paper, and make ethics more popular than populist politics." ...

Peter Cook

Some will know that, in 2016, Britain voted to become an isolated country via...

Peter Cook

"Jeff was a master who paid as much attention to the end of each note as he did to their beginnings and proved beyond doubt that the guitarists’ ‘tone’ comes more from the hands than whatever equipment they use." ...

Peter Cook

"Listen to our discussion of Music, Business, emotional intelligence, and more." ...

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Peter Cook

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let's rediscover humanity togetherwe don't do it all, but we do it all "for good"