Peter Cook

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PETER leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock. Author of and contributor to twelve books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham, and Harvey Goldsmith CBE. His blends his three passions are science, business, and music into unique inspiring keynotes based on the art of storytelling. His early life involved leading innovation teams for 18 years to develop life-saving drugs including the first treatments for HIV/AIDS, Herpes and the development of Human Insulin. 18 years in academia teaching MBAs and 18 + years running his businesses. All his life since the age of four playing music. Peter won a prize for his work from Sir Richard Branson after his mother claimed he was a Virgin birth. He now writes for Virgin.com.
I had the rare privilege of conducting an exclusive interview with model and romantic fiction author, Nadia Chloe Rose recently at Virgin’s London Lounge. In Nadia’s brief career she has worked for brands such as Boohoo and Schwarzkopf, acted...
Between Madonna and Marx in the dictionary, there is Management. Between Leadership and Lennon, there is Learning. Between Human Beings and Human Resources, there is Human Relations. In this series of articles, I plan to serialise and augment my 2016 book “Punk...
Sometimes the “chemistry” of a team just works.  In this piece reflect on an amazing project to bring 6 perfect strangers together from all over the UK to Bernie Tormé’s studio in the garden of England, with the sole ambition of honouring...
It is with great sadness that I write this article about my friend Bernie Tormé, songwriter, guitarist and collaborator with Ozzy Osbourne and Ian Gillan, who sadly passed on St Patrick’s Day.  I lost a friend, mentor and music...
The branch of psychology called Neuro-Linguistic Programming (NLP) comes with a mixed reputation.  NLP offers a powerful set constructs that model what the world’s most successful people do naturally.  It also has its critics.  In particular, NLP has also...
There is a long legacy of using music to reach people in ways that Gantt charts and spreadsheets do not, from Nina Simone, Pete Seeger, through Joan Baez, Tracey Chapman, John Lennon, Prince, Marvin Gaye, Kate Bush and Billy...
Three fascinations have filled my life: Science, Business and Music.  Creativity is the art and discipline of noticing connections between things.  This prompted me to write a piece about the connections between music and chemistry. It was Döbereiner that first noticed...
I was privileged to interview Eileen Bild recently. Eileen is the CEO of Core Thinking, which helps people focus on the roots of their success.  A holistic approach to self and business improvement I was eager to find out...
Wow, I cannot believe I just wrote that headline!  You are probably wondering whether this article will be as long as “The Wealth of Nations” or “War and Peace”?  Relax! I am always brief, but my aim is to...
Brain Based Enterprises offers a unique synthesis of intelligent thought fused with pragmatic and pithy insights on the art and discipline of leading enterprises, where intelligence, ideas, and innovation are the currencies of Sustainable Competitive Advantage (SCA). From the...

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