Peter Cook

VISIT MY WEBSITEhttp://www.academy-of-rock.co.uk/

PETER leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock. Author of and contributor to twelve books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham, and Harvey Goldsmith CBE. His blends his three passions are science, business, and music into unique inspiring keynotes based on the art of storytelling. His early life involved leading innovation teams for 18 years to develop life-saving drugs including the first treatments for HIV/AIDS, Herpes and the development of Human Insulin. 18 years in academia teaching MBAs and 18 + years running his businesses. All his life since the age of four playing music. Peter won a prize for his work from Sir Richard Branson after his mother claimed he was a Virgin birth. He now writes for Virgin.com.

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Moments that Rock

Peter Cook

"He’s been surrounded by some of the world’s biggest stars, many of whom he helped rise to fame, and his stories are both inspirational and unique." ...

Peter Cook

Technology enables us to do amazing things. One such amazing thing was an album...

Peter Cook

Many people will realise that Britain left the European Union via Brexit. Our journey...

Peter Cook

I had the extraordinary pleasure of watching Tom Abrahams perform a range of music...

Peter Cook

I stumbled across Tom Hagler a few weeks back at an evening event. Tom...

Peter Cook

This article is taken from a forthcoming book about Brexit and steps to Rejoin...

Peter Cook

As I reach the autumn of my life, it seems right and proper to...

Peter Cook

In 2018, I wrote a book that foreshadowed COVID, in terms of the changes...

Peter Cook

Oh Celtic Angel, it’s time to fly Axe Victim, crying to the sky On the Sabbath,...

Peter Cook

A chance encounter whilst cycling the other week introduced me to a rapper with...

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A DECADE OF STORYTELLING POWERED BY THE BEST WRITERS ON THE PLANET

Peter Cook

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let's rediscover humanity togetherIt's About Time ...