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Max Impact, Marketing Detective, is the secret identity of Mark O’Brien, a BIZCATALYST 360˚ Columnist, the founder and Principal of O’Brien Communications Group, and the co-founder of BizComics. (But he’d never put that in writing. So, please don’t tell anyone.) BizComics was founded on these beliefs: (1) Marketing is effective storytelling. (2) A picture is worth a thousand words. (3) Comics make the complex simple, even as they engage, educate, and entertain.