MATT is passionate about all things search engine optimization (SEO) with a strong focus on link building, local search, social media and content creation and promotion. He takes a great deal of pride in helping our clients obtain more digital visibility. Matt's core career background is link building. Link building constantly forces him to adjust strategies and explore different strategies for different clients. He also has a great deal of interest in social media and how businesses use it to market themselves. It's an emerging trend that he enjoys studying. Matt is always trying to learn more about the ever-changing search industry.