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YOU MIGHT SAY that Massimo advises big and small companies, entrepreneurs and individuals on how to craft digital strategies that get tangible results from their tactics. Which is true. You might even agree with few german managers who called him “gute schlepper” (good tugboat in English) because of his inner strenght of pulling people toward visionary and positive goals. However, neither of these statements would be completely true. The truth is that from his childhood, Massimo was fed and watered to be someone who relates to people, is constructive, multilingual, loves the life and looks at the future. And the most amazing thing that came out of his attitude is the ability of conveying the same feeling to others For nearly twenty eight years he traveled and worked in management consulting in eight countries. His thoughts, notions, ideas, speaking engagements come from more than thirteen years as an entrepreneur and fourteen plus “on the road” for Touche & Ross, Deloitte and PricewaterHouse. On his path, he learned a great deal about customer-driven strategy and transformation, digital marketing and design thinking, working on behalf of a-z roster of clients, e.g. IBM, BMW, Frost & Sullivan, SAP, Oracle, Fiat, Salesforce, Accenture, OpenMinds and many other SMEs in several countries and industries. Massimo lives (as much as he can) in the greater Frankfurt area in Germany. He loves his two kids, Massimo and Amelka, more than anything else.