LYNDA Colter-Bergh is the CEO of Bottom Lines Consulting and is a practical business consultant. Her passion is to help small businesses succeed. She starts by making sure her clients aren’t wasting money with their merchant services account. It’s one of the fastest ways to free up cash flow. She then focuses on the day-to-day struggles of the business, combining of her experience and her intuition to identify new options and opportunities. Lynda helps businesses identify their key differentiators, target markets, niches, sales opportunities, marketing materials, channel partner programs and prides herself on her ability to foresee potential issues, overcome obstacles, and create new avenues for income.