Iris B. Willinger

Iris B. Willinger grew up bilingual in Vienna and has been published in both, German and English, since she was 15. Her path through life has been anything but conventional—full of curiosity, constant change, and a fair bit of wanderlust. She started out in journalism, moved into a high-flying corporate career in branding and marketing before quitting the proverbial rat-race in 2024, to focus on her writing and a vocation that felt more meaningful. Now based in Scotland, Iris is an accredited counsellor and MindShift coach, with a special focus on Neurodiversity, ADHD, and Men’s Mental Health. She’s also the founder of #she4him, a heartfelt initiative aimed at supporting men’s emotional wellbeing. Iris has written, ghostwritten, and collaborated on over 20 books, with a portfolio as varied as her life—ranging from personal development to poetry, historical thrillers to illustrated children’s fables. Her own experiences—being labelled as 'gifted', but with undiagnosed ADHD which handicapped most of her life, plus working through complex trauma—have shaped the work she facilitates now. She brings an incredible amount of resilience, empathy, humour, and hard-won insight to everything she does. For over two decades, she has mentored individuals and leadership alike, helping people reconnect and become more self-empowered through creativity, neuroscience, and a deeply personal approach to growth and healing.  These days, Iris spends her time between her coaching, ghostwriter, authoring self-help books and her creative mental health projects.  Her favourite quote: "Live like the lotus, at easy in muddy waters."