Elinor Cohen
VISIT MY WEBSITEhttp://www.engstr.com/
ELINOR is an Engagement Strategist (a combo of Community Management, Content Marketing, Online Marketing and Social PR), dedicated to helping brands grow, evolve and engage. Focused on the Human aspect of anything and everything around us and remembering that all business is done with and between people, She works with brands to help them evolve and transition from the narrow B2B or B2C approaches to the broader B2P. Elinor also trains Executives in Social Media and Personal branding and the future generation of Engagement Strategists. She is currently operating from the world’s innovation hub – Israel, the Start-up nation – working globally with clients from around the world.
ENJOY MY PUBLISHED ARCHIVES
Business Management – Setting Boundaries
Let’s talk about boundaries in business. The “B” word is a sneaky one. On...
Are You Really “Thinking Outside The Box” – Or Just Breaking The Rules?
This post is inspired by a phenomenon I am witnessing more and more on...
Social Media Strategy – Keeping Things Where They Belong
The most common notion of social media is that you have to be “everywhere”...
Entrepreneurship, Innovation & Ecosystem
3 Words “Disrupted” & Stripped Of Their Value
We live in exciting times. Rapidly and...
Your Startup Failed – Spare Me Your Sob Story
One of the well-known but little talked about facts is that 97% of startups...
Inbound Marketing: The Importance Of Creating A “Body Of Knowledge”
What we’re about to write about isn’t new to anyone who ever dubbed in...
What Makes A True Community Manager?
January 23rd marked #CMAD (Community Managers Appreciation Day). Traditionally it is a day when...
Marketing 101 – Stand Out or Get Out!
SETH GODIN, the marketing guru whom I avidly follow, is quoted to have said:...
Content Marketing In 5 Simple Lessons
Words Can Be Worth More Than A Thousand Pictures
THIS ARTICLE WAS originally written in...
Brand – It’s Not (Just) How You Look, It’s Who You Are
I'D LIKE TO WRITE a bit about a topic I feel is crucial in the...