David B. Grinberg

David B. Grinberg
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DAVID is a strategic communications consultant, ghostwriter and former federal government spokesman based in the Washington, DC-area. In 2018, he was named by Medium.com as a "Top Writer in Journalism, Government, and Social Media." In 2017, he was selected as a global brand ambassador by beBee.com and an advisory board member for AmericanDiversityReport.com. David is also a featured contributor for PRDaily.com, ThriveGlobal.com, SocialMediaToday.com, and GovLoop.com. His work in government and politics includes the White House for President Bill Clinton, OMB, EEOC, Congress, and global consulting firm GQRR.com. A native New Yorker, David has a journalism degree from the University of Maryland and was a reporter for BNA.com and U. Magazine (Colleges.com) prior to his public service.
How to shine in media spotlight… Have you ever been caught off guard at work by an unexpected media inquiry? The emergency request from your organization’s press office sounds something like this: We have a major media inquiry from The New...
Creates the perception of guilt… If you’re a spokesperson, don’t say this: no comment. Uttering the term “no comment” to a reporter is the journalism equivalent of pleading the Fifth Amendment against self-incrimination. EDITOR’S NOTE: ENJOY PART 5 AND PRIOR OF THIS...
Every veteran PR person has a few instructive stories about staffing high-profile media interviews. Some stories have happy endings — while others, well…not so much. Thus, before getting to the 10 tips below, let’s go behind the scenes of...
Being transparent builds public trust and safeguards the brand image… If you’re a veteran communicator like me, you already know that mastering media relations is akin to a circus trapeze performer swinging hundreds of feet above ground without a net. On...
Being accessible to the media pays off in accurate reporting… When I worked as a senior media spokesman at the U.S. Equal Employment Opportunity Commission (EEOC), I once had to coordinate a major TV news story while receiving outpatient physical...
Personalizing relations = positive press In my early 20s, I worked on Bill Clinton’s presidential campaign straight out of college. Back then, campaign manager James Carville coined a now-famous political phrase which was prominently posted on the wall of campaign headquarters...
How to Tame the ‘Media Beast’ in Today’s Wild West News World In nightmares PR pros like me cringe about their companies and clients being devoured by the so-called Media Beast. These bad dreams are punctuated by banner headlines and...
We’ve all heard the popular 17th-century English phrase: "The early bird catches the worm." But this is not necessarily true for everyone, especially in today’s 24/7 high-tech mobile, digital and virtual Information Age. Therefore, ask yourself whether you’re a...
October is National Disability Employment Awareness Month (NDEAM) in the United States. However, you may not have noticed due to several other monthly observances nationwide. NDEAM is sponsored annually in October by the U.S. Department of Labor, Office of...
In case you missed it, October 10th was World Mental Health Day. The annual observance is sponsored by the World Health Organization to raise awareness of critically important mental health issues. Now it’s time for more people around the world...

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