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Brooke O. Erol

Brooke O. Erol started her career at IBM following the traditional path she was given to be "successful". She quit her "great job" on paper after 11 years, feeling she is not aligned with it. She started her journey to find her purpose in life. She started her first business in 2003; Your Best Life to help professionals who don’t like their jobs and want to find more meaning at work. After being around so many unhappy people at work as her clients, she decided to help the organizations and leaders who employed them. She started her second business; Purposeful Business to help leaders catch up with our times and grow their businesses without sacrificing the well-being of their people; where profit becomes a by-product rather than the main goal. She believes life is too precious to live only for weekends and retirement. She is the author of Create a Life You Love. She is also the co-author of "From Hierarchy to High Performance: Unleashing the Hidden Superpowers of Ordinary People to Realize Extraordinary Results" that became an International Best Seller in 2018. She speaks and writes about Leadership, Purpose-Driven Life and Organizations, Future of Work in the US, and abroad.

ENJOY MY PUBLISHED ARCHIVES

Short List of Books – 2023

"So this is my short list for the last year. Already started some good books and look forward to what I will discover in 2024 to enrich my life." ...

My Tribe

"Maybe we find a little bit of ourselves in them. Maybe they validate who we are in the world. We get energized by their being and their light on this earth which gives us a chance to shine a little brighter the next day." ...

Workers: The New Activists

"This shift happened as a result of many factors; what matters now is millions of people are questioning these work norms and demanding better conditions." ...

Five Traits that are Common in Successful People

"It is so much easier to stay where we are and not step into a place of fear: fear of failing, fear of making a fool of ourselves by trying and not succeeding, fear of not getting approved by people around us." ...

Purpose is One Key Ingredient of a Whole New Recipe for Work

"Embracing purpose shows we understand what it means to be a human being. That’s it. ... You cannot fit Purpose into a system that is already broken and expect miracles." ...