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Brian Mitchell

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Brian Mitchell and Evan Mitchell write extensively on psychological themes, with scores of published articles on three continents. Brian has a clinical Ph.D. and a significant period as a therapist. Evan has Honors degrees in Psychology and English Literature, and also extensive practical experience. They have two published books. The well-reviewed hardcover The Psychology of Wine: truth and beauty by the glass (www.psychologyofwine.com ) – Praeger US (and now in eBook edition) explored the aesthetics of wine and art and their psychological possibilities. This led to the storyline and structure of their upcoming literary thriller The Last Cave, an action narrative of suspense and surprise in the mode of Terry Hayes’ I am Pilgrim. Prior to writing full-time, the pair conducted a successful US consulting operation specializing in negotiation effectiveness. Subsequently extended to generational studies on decision making tendencies by Gens Y and Z in the consumer world and politics.They can be reached through [email protected]

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Shadowing Science: A Lesson for Marketing on Paradigm Shift

Co-authored by Evan Mitchell, Director, Love & Wine Editor's Note: See Brian & Evan's prior...

What Created the Gen Y Consumer

Co-authored by Evan Mitchell, Director, Love & Wine YOU WATCH, say, Blade Runner again (and...