Dr. Brian Mitchell

Dr. Brian Mitchell
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AFTER a PhD in Psychology at the University of Sydney, Brian Mitchell spent several years in clinical practice before moving into consulting with the Mandev International group. He became President of the North American, Asian, and Australian operations, and an international speaker on the subject of retail sales productivity. In the mid-1990’s Brian established Mitchell Performance Systems (MPS), working with CPG industry leaders in the US, on systems to improve sales and negotiation outcomes with retailers. He has completed three books in collaboration with Evan Mitchell – including the 2009 Praeger publication The Psychology of Wine, now released in a revised eBook edition. A joint paper in 2013 to the 7th International WineHealth conference highlighted the dangers facing the wine industry from generational trends. He is Co-founder of HOW&Y, a group specializing in the Millennial generation – as both consumers and employees.
Two different kinds of right Tragedy… is not a conflict between right and wrong, but between two different kinds of right. – lines from playwright/screenwriting star Peter Shaffer, whose works include the Oscar-orgy Amadeus (eleven nominations, eight wins), a biopic...
Marriage from hell At the dawn of the digital age, well before the 1995 publication of Daniel Goleman’s ground-breaking Emotional Intelligence, the US author John Naisbitt foresaw complications. His 1988 Megatrends: Ten New Directions Transforming Our Lives, predicted the inevitable...
Co-authored by Evan Mitchell, Co-founder Millennial Brand/Communication Specialists HOW&Y An issue that won’t go away In recent articles we examined the inherent risks for professional football club owners, coaches, and managers in having their player groups drawn from the Millennial generation: https://www.bizcatalyst360.com/inside-the-mind-of-the-millennial-footballer/ https://www.bizcatalyst360.com/behind-the-social-woes-of-professional-football/ Unprofessional...
A not so secret problem It’s a perennial issue. A series of sexual misconduct allegations involving male athletes ignites a media frenzy. After initial (and justifiable) hand-wringing, the attention shifts to remedies. Top of the list of targets, always, is...
Co-authored by Evan Mitchell, Co-founder Millennial Brand/Communication Specialists HOW&Y The Millennial dilemma A lot of material has been published on the stark differences between Gen Y and earlier generations. Including by us. We’ve dug deep into the circumstances – societal, psychological, and cultural...
Co-authored by Evan Mitchell, Co-founder Millennial Brand/Communication Specialists HOW&Y Controlling a team of any kind is complicated. When the teams are large, the complications expand. And when those large teams are increasingly made up of Millennials, the expansion is exponential. After proving an...
From an upcoming book – on the rise of the Millennial generation and what it means for society. Co-authored by Evan Mitchell, Co-founder Millennial Brand/Communication Specialists HOW&Y A better street sweeper “If it falls your lot to be a street sweeper, go on out...
From an upcoming book – on the rise of the Millennial generation and what it means for society. Co-authored by Evan Mitchell, Co-founder Millennial Brand Specialists HOW&Y Way to go? A recent report from the Harvard Law School, “Negotiating with Millennials – How to...
From an upcoming book – on the rise of the Millennial generation and what it means for society. Co-authored by Evan Mitchell, Co-founder Millennial Brand Specialists HOW&Y How it is It’s a beautiful concept, negotiation. In the face of conflict, standards of cooperative benefits...
From an upcoming book – on the rise of the Millennial generation and what it means for society. Co-authored by Evan Mitchell, Co-founder Millennial Brand Specialists HOW&Y Fabulous nobodies A glamorous gap-toothed model and her equally genetically-blessed sister announce they are turning...

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