Bernie Borges
BERNIE is co-founder and CMO of Vengreso, The Digital Sales Transformation company. Bernie is the host of the award-winning Social Business Engine podcast with over 200 episodes published. Bernie’s career spans three decades with a unique background in B2B marketing roles and sales roles. He founded a leading digital marketing agency, which after 15 years merged into Vengreso in 2017. Bernie is a frequent speaker at industry events and is the author of Marketing 2.0. He has been recognized by industry peers, including Marketing Insider’s 60 Best Marketing Speakers, 50 Social Media Marketing Influencers and Onalytica’s Top 100 AI Influencers. Bernie teaches the Content Marketing module in the University of South Florida Digital Marketing Certificate Program.
Content marketing and content for sales are both the practice of using content to draw closer to the buyer, but what’s the difference? Bernie Borges, CMO of Vengreso, explains in this short five-minute video. Content marketing is generally associated...
The sales world is changing, and social selling is becoming a powerful tool in today’s sales toolbox. This episode of Social Business Engine introduces a multi-part series of podcast episodes we have entitled “Up Close: Savvy Social Selling the...
For some time now, Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can...
Or Be Left Behind
It’s undeniable that digital sales and marketing are here to stay. Any company that is going to be a competitor in the B2B environment has to provide its sales and marketing teams the digital tools and...