L. Aruna Dhir

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ARUNA is a Feature Writer for ehotelier.com and Columnist with Hospitality.Net – the world’s two highest ranked Hospitality publications. A Freelance Writer since 1987, Aruna is also an avid blogger and a published poet; with two anthologies to her credit. Her writings have appeared in several national and international publications. With over 16 years of experience with some of India and Asia's top hotel brands, Aruna is a seasoned Corporate Communications Specialist, PR Strategist and Writer who has taken a sabbatical, after holding the position of the Director - Public Relations at The Imperial New Delhi, in order to work on book projects - on Public Relations & Communications, Hotels, Food and India respectively. In 2002, in a national Newspaper poll, Aruna was voted as the best Hospitality PR Professional by a cross-section of peers from competition hotels, guests, industry experts and stalwarts from the PR world.
Hoteliering is indeed an exciting line of business, far detached from the ho-hum and banality of a lot of other businesses. There is never a dull moment, with each department running itself into a frenzy of heightened activity. There...
The business of hoteliering dates back to the time when the first explorer trudged into a strange, undiscovered land and, wishing to put up his tired, over-wrought feet on a comfortable bed, sauntered into a kind man’s front yard...
The real-time value of New Media is unsurpassed. Everything in it happens in the realm of “here and now.” Your news is as new or old as your last post or blog or tweet. Sites such as Wikipedia, Facebook, Twitter,...
Each of us faces small or big failures in the course of our life or even a work day. That is the inevitable truth of our lives – personal and professional. There will be targets not met; projects either...
As any Public Relations expert – Hospitality specialist or any other – knows, media is the veritable best man, the strongest ally and one of the most powerful tools in the PR toolkit. Nobody can deny the usefulness and...
Where ever you look, these days, there’s something that has gone amiss.  A favourite tree that one may have swung on in the childhood years; nicely fragrant bushes that we, as children, hid into during the unending games of...
Mothers are born coaches and teachers of a master class on life and all things important. Even the little, seemingly unimportant ones that can take the shape of a fiasco in no time! The teaching begins right from the...
There are three important guides for all of us – parents, teachers, and life itself, the last one being most persistent, consistent, emphatic and something that stays with us forever. Wise are those who pick up the subtle hints...
What And When To Rant On Facebook, Twitter, TripAdvisor & Linkedin I think in the ever-evolving, overly technocratic yet exceedingly humanized world, the best thing that happened to us was, undoubtedly, the birth of Internet in the early 90s. It...
As a PR & Communications specialist, published poet, Hospitality Features writer and a to-be-published author, I really do understand the importance of setting priorities, maintaining discipline, being focussed, consistently perseverant and goal oriented. Giving vent to seed-germination-plant theory, I...

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