L. Aruna Dhir

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ARUNA is a Feature Writer for ehotelier.com and Columnist with Hospitality.Net – the world’s two highest ranked Hospitality publications. A Freelance Writer since 1987, Aruna is also an avid blogger and a published poet; with two anthologies to her credit. Her writings have appeared in several national and international publications. With over 16 years of experience with some of India and Asia's top hotel brands, Aruna is a seasoned Corporate Communications Specialist, PR Strategist and Writer who has taken a sabbatical, after holding the position of the Director - Public Relations at The Imperial New Delhi, in order to work on book projects - on Public Relations & Communications, Hotels, Food and India respectively. In 2002, in a national Newspaper poll, Aruna was voted as the best Hospitality PR Professional by a cross-section of peers from competition hotels, guests, industry experts and stalwarts from the PR world.
Death came to visit us after several years It trampled upon our healed souls, It trod upon the bed of long dried tears; ❖ Death knocked gently on our door It came in disguise, It shattered our happiness into smithereens It cut us down to size; ❖ Death...
The furrows in your hand are where you kept people close and held them tight, You lent them support you helped them keep alive their fight;   These days you bend a bit and your shoulders sag, It’s the weight of the world on them you drag;   The folds in layers that appear on your...
India has been viewed with a lot of awe and amazement by the entire world for myriad reasons. The colours, the sights, the smells, the cuisine – presented in a million different forms – have enthralled connoisseurs from the...
Hoteliering is indeed an exciting line of business, far detached from the ho-hum and banality of a lot of other businesses. There is never a dull moment, with each department running itself into a frenzy of heightened activity. There...
The business of hoteliering dates back to the time when the first explorer trudged into a strange, undiscovered land and, wishing to put up his tired, over-wrought feet on a comfortable bed, sauntered into a kind man’s front yard...
The real-time value of New Media is unsurpassed. Everything in it happens in the realm of “here and now.” Your news is as new or old as your last post or blog or tweet. Sites such as Wikipedia, Facebook, Twitter,...
Each of us faces small or big failures in the course of our life or even a work day. That is the inevitable truth of our lives – personal and professional. There will be targets not met; projects either...
As any Public Relations expert – Hospitality specialist or any other – knows, media is the veritable best man, the strongest ally and one of the most powerful tools in the PR toolkit. Nobody can deny the usefulness and...
Where ever you look, these days, there’s something that has gone amiss.  A favourite tree that one may have swung on in the childhood years; nicely fragrant bushes that we, as children, hid into during the unending games of...
Mothers are born coaches and teachers of a master class on life and all things important. Even the little, seemingly unimportant ones that can take the shape of a fiasco in no time! The teaching begins right from the...

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If you wake to find yourself good luck. If life never seems to change, you probably slept through the feature. If you find yourself in life’s...
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