Anke Herrmann

Anke started her entrepreneurial journey in 2004 when she quit her software developer career in the UK, moved to Spain, and started a sewing business, specializing in custom flamenco dance costumes. It felt like riding a wild elephant until she realized that building a business really is a CREATIVE PROCESS, just like sewing a dress or developing software - a magical mix of vision, skill, and soul. That insight inspired her to train as a coach so she could support other purpose-driven mavericks create a business and life THEIR way, but not alone. Now she brings everything she's learnt about business, tech, creativity, and psychology to help coaches and educators take their big mission project from idea to reality and beyond, to serve their clients through impactful online offers, without tech headaches - as their strategic thinking partner, trusted advisor, coach, and Tech Monster Whisperer. She loves her dogs, she's a passionate (certified) coach, author of Taming the Tech Monster, teacher, programmer, dressmaker, translator, and always learning. All her favourite quotes are Albert Einstein quotes, like this one: "If you can't explain it simply, you don't understand it well enough."