Abby Jarvis

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ABBY is a writer and nonprofit education enthusiast at Qgiv, an online fundraising service provider. When she’s not working at Qgiv, Abby can usually be found writing for local magazines, catching up on her favorite blogs, or binge-watching sci-fi shows on Netflix.
Peer-to-peer fundraising is a fundraising strategy that empowers individuals to raise money on behalf of a cause via online fundraising pages. This method leverages existing social networks to maximize the impact of a fundraising campaign. We’ll cover a lot here,...
Donors who stay engaged with your work and give regularly are amazing. Donors who stay engaged with your work and give regularly and get other people involved, too, are even better! Turning your donors into advocates is one of the key...
Weird, obscure metrics are fun… at least for me. And my latest favorite weird, obscure metric is a nonprofit’s dependency quotient, because 1) it’s something I’d never heard of until recently and 2) it’s an immensely helpful piece of...
Back in the Internet’s infancy, we were all warned about not giving out our information to strangers on the Internet. Today, we give out ALL our information to strangers on the Internet, from what we ate for breakfast this...
The next time you write an appeal, make sure you include a P.S. at the end. Here’s why; Most people will read a P.S. in an appeal before they ever read the first paragraph. One study says that 90%...
In the for-profit marketing world, micro-influencers are an up-and-coming marketing tool that’s generating tons of buzz. But micro-influencers aren’t a tool in a traditional sense. They’re not marketing software or a new form of media—they’re people, and they’re shaking...
Guys, let’s talk. I’ve looked at hundreds and hundreds of nonprofit websites, and I’ve started noticing something. On most nonprofit websites I’ve visited, it’s really super hard to get to that nonprofit’s social channels from their website. Your social channels are one...
Part of my job is to keep an eye on trending topics in the nonprofit tech and fundraising world. A while ago, I started noticing more and more articles focusing on a group of people called “millennials” and how...
You’ve done the legwork: you’ve built your awesome donation page, you’ve set up your merchant accounts, and your supporters have started making donations. Everything is under control – right? Many non-profits focus so intently on getting new supporters that they...
Storytelling is one of the hottest topics in the nonprofit world right now. And for good reason: mastering the art of nonprofit storytelling is a valuable way to find new supporters and keep them involved with your organization. There’s a...
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