For some time now, Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can be used effectively, at scale, to reach more customers in personalized ways. Bernie’s guest on this episode is Andrew Malcolm, Chief Marketing Officer at Evernote. Andrew tells how he and his team are doing exactly that and explains why their approach has enabled Evernote to evolve into a technology-driven marketing organization. Toward the end of the conversation, Andrew wraps up with best practices that can be applied to your organization. Anyone interested in the future of marketing tech needs to hear this real-life application of AI to marketing.
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