Artificial Intelligence For Marketing – The Future Is Now

For some time now, Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can be used effectively, at scale, to reach more customers in personalized ways. Bernie’s guest on this episode is Andrew Malcolm, Chief Marketing Officer at Evernote. Andrew tells how he and his team are doing exactly that and explains why their approach has enabled Evernote to evolve into a technology-driven marketing organization. Toward the end of the conversation, Andrew wraps up with best practices that can be applied to your organization. Anyone interested in the future of marketing tech needs to hear this real-life application of AI to marketing.

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Bernie Borgeshttps://vengreso.com/
BERNIE is co-founder and CMO of Vengreso, The Digital Sales Transformation company. Bernie is the host of the award-winning Social Business Engine podcast with over 200 episodes published. Bernie’s career spans three decades with a unique background in B2B marketing roles and sales roles. He founded a leading digital marketing agency, which after 15 years merged into Vengreso in 2017. Bernie is a frequent speaker at industry events and is the author of Marketing 2.0. He has been recognized by industry peers, including Marketing Insider’s 60 Best Marketing Speakers, 50 Social Media Marketing Influencers and Onalytica’s Top 100 AI Influencers. Bernie teaches the Content Marketing module in the University of South Florida Digital Marketing Certificate Program.
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