Ok, I know this title is a little strange but bear with me for a moment…
When you cut your pizza pie into slices, do you spend a few seconds and judge one against another to find the “perfect slice”? Come on, be honest; I know you do – and so do I.
But does it really matter? Except for a tiny bit more cheese, sauce or small piece of pepperoni, one slice is just as precious as another. They’re all delicious and one slice always seems to lead to another.
Now, about your customers…
Do you favor one customer over another? Sure, some spend a little (or a lot) more money, some may be less demanding, and some may come in often or just once in a while. But each is just as precious to your future.
We don’t know the circle of influence one customer may have. We shouldn’t assume this “small customer” has reached their spending limit with us or won’t recommend us to a friend who goes on to be our new best customer one day. We should never discount the possibilities of anyone’s long term value to our business.
Treat all who enter your business as the best, most cheesy, sauce-laden slice of pizza there is. Plus, customers are a lot easier on our waistline than pizza is. Amen to that!