Creating a successful social media marketing strategy is not about aesthetics, style, or what your competitors are doing. It is about your brand’s goals, values, and target audience. Moreover, one doesn’t simply chance upon a great strategy. It requires extensive ideation, execution, evaluation, feedback, and reconstruction to run a campaign that drives results.
If you are not satisfied with the current campaign ROI that you are generating, it’s time to ask yourself a few questions.
Here they are:
1. Are You Clear About Your Campaign Goals?
It can be pretty tempting to jump straight to the content curation process. However, don’t make that mistake. First things first, ask yourself why you started a social media account. What do you intend to achieve from the current campaign? Is it brand awareness, lead generation, revenue generation, or something else? If you’re not clear about your goals, you won’t know where to channel your efforts.
2. Are You Creating Engaging Content?
Consistently posting relevant and valuable content is the key to keeping your audience engaged. You should publish content that can address and solve their problems and make their lives easier.
3. Are You Leveraging Influencers?
If you haven’t tapped into influencer marketing yet, you are missing out on a golden opportunity. As people trust influencers and value their opinions, they can help you get closer to your goals. In exchange for monetary compensation, free goodies, and other perks, you can have influencers to:
- Create engaging branded content.
- Publish sponsored posts and Stories.
- Review your products.
- Host a social media giveaway contest.
- Attend your events and publicize them.
Depending on your business goals, there’s a lot more you can do and achieve with influencer marketing.
4. Are You Evaluating Your Campaign’s Performance?
Though this one is really important to boost the ROI of your campaign, it is often forgotten. Monitoring relevant metrics can help you identify what worked, use it more often, and improve what didn’t work well. It can help you drive the best results for your brand’s growth.
All that being said, social media marketing is a complex process. If you’re struggling at any point, don’t hesitate to reach out for help. You can hire an agency or leverage social media marketing tools that can help you make smarter decisions and post better content.
You can check out some of the best social media marketing tools on my blog, ShaneBarker.com. If you want to learn more about boosting your social media marketing ROI, go through the infographic below.