Attract the Right Job Or Clientele
No matter the size of a business or entrepreneurship, most of us are ready to improve results. An excellent strategy is to learn from the companies far ahead of their competitors. By reading what they do and how they do it lends insight. While entrepreneurs may not scale to a multi-million dollar corporation level, we can heed the lessons we see.
One article spoke of two gigantic companies that use one strategy exceptionally well. However, the same technique applies to the sales professionals within corporations, retail businesses, and entrepreneurship both in-person or online.
My Story: The Corporate Sales Effort
As a professional salesperson, I quickly learned that listening and asking questions about what I hear raises the curiosity of people sitting across. Sharing personal stories and laughing all the while helped to build a bond between us. Each relationship grew to become the basis for prospects asking permission to buy from me.
Seek out the natural commonalities between you and your prospects to gain trust and build the business. My extra touch is in over-delivering value, such as customer care.
My prospective clients’ decisions for moving forward were never about the product or service. Why? Many companies sold similar offerings providing numerous options. Instead, it is my attention to the client, becoming familiar with their history, priorities, and then serving them well that becomes the game-changer. In return, the reward becomes repeat business, referrals, and testimonials.
Sadly, most people miss out on opportunities because they believe my approach to be too time-consuming. Likewise, the same occurs online. Time and again, new connections will approach me on LinkedIn asking, ‘what do you do?’ But even worse are the incorrect assumptions. One person wrote, ‘I see you are in the shipping industry.’ What!
Each time, I’m baffled by why people do not take an extra moment to read my profile before sending their unwanted messages. The rush demonstrates only caring about the sale, not serving the prospective client well. They are anything but ready to improve results.
Ready to Improve Results Online
We all need to adjust to online sales and work on our own. However, we can apply the essential skills of in-person sales excellence:
- Customer care that includes empathy, serving, and building relationships
- The anticipation of client needs and developing services behind the scenes.
- Partnering with those who can enhance new services
The Online Social Selling Effort
If a sales approach on LinkedIn has ever turned you off, then please consider the following:
The team at Vengreso shares a sales philosophy similar to mine. We both believe that your primary focus is to be on helping your prospects achieve their goals. Upon taking the Vengreso training on how to sell on LinkedIn, I was so impressed that I partnered with the company. Vengreso models the importance of building relationships first. Their sales training instructs on developing your brand, selling on the platform, and better communication techniques.
The lessons will give you the path to improve future engagements with prospects. And it is designed for all learning styles. Training includes the details for making your profile stand out. As your profile and communication strategy revitalize, branding takes off to enhance the sales effort. Both corporate teams and entrepreneurs can benefit greatly.
If you’re looking for ways to help your sellers engage with prospects and customers, check out Vengreso, the world’s leading Digital/Virtual Selling training company. Vengreso has helped over 140,000 sellers reach buyers using Digital/Virtual methods like LinkedIn and Video Sales Messaging.
Should you be interested in learning more, please email me [email protected] with Vengreso in the subject line. I will be happy to make an introduction.
Learning From The Big Corporations Using This One Strategy
Every day we see and hear about retail stores struggling. On the other hand, we witness large companies growing further and exceeding all expectations. What do they do differently to grow from a homegrown operation to a mega-corporation?
A recent article shared that success came to two known companies because they are fully customer-oriented. The two companies are gigantic corporations. Nevertheless, the idea of putting clients first also works for the individual sales representative, retail operations, and entrepreneurs.
The Apple Client Focus
- Their people behind the genius bar resolve technical issues with expertise and patience for non-techies.
- The products surpass expectations, such as professional cameras within the iPhones
- Providing ApplePay for ease of payment
- Apple TV is building prominence
- Planning satellite technology to lower the cost of iPhones while speeding up connections.
- Word has it that Apple is partnering with top-rated engineers to move the satellite benefits forward
- Help and warranties are available anytime
The Amazon Focus
- Notifications track the shipment of your orders coupled with prompt delivery
- Provide easy return procedures if the purchase is not to your satisfaction
- Record of order history for ease of future purchases
- List of similar products and comparisons
- Testimonials for all to see and compare
- Card-less shopping in stores
- Potential drone delivery