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Are You Afraid to Commit? – Don’t Be Afraid of Public Relations

Has your business ever used public relations as a tool to grow your business? Why not? Are you afraid of committing to a public relations program? Are you afraid to be in the spotlight?

I recently had a fantastic conversation with a public relations colleague in Geneva, Switzerland about today’s state of public relations. We chatted about digital media, media relations, community outreach, and all of the things that are most important to our clients. Organizations and individuals need to increase awareness in order for their business to grow.

During all of the changes in the public relations field including social media, videos, and podcasting, the one constant is how public relations is done.

Do you know the first step in beginning a public relations program? Do you know what the secret sauce is?

It’s about cultivating relationships!

When you build a community of other humans supporting you, your business will begin to grow and thrive! The more people know you exist, the more others will talk about you. That is the FIRST step in building a public relations program for your business.

It’s that simple. Isn’t that easy? No reason to be afraid. You must build solid relationships in order for your organization to garner increased visibility and credibility.

Yes.

YOU will get noticed!

It doesn’t cost a thing to build solid, loyal, and honest relationships with others, does it? It does take time and a commitment, but all things that are worthwhile do take time.

Are you ready to get noticed?

Jennifer McGinley
Jennifer McGinleyhttp://[email protected]
Jennifer McGinley, CEO of JLM Strategic Communications, based in the Baltimore/DC Metro area, helps individuals and organizations increase their connections, visibility, and credibility through strategic and effective public relations programs. Connect with Jennifer via her social media links above.

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CONVERSATIONS

  1. The digital dimension has determined a substantial evolution in the world of communication; the web is now fundamental in the growth strategy of each business, consequently, improving the positioning of the website and activating advertising campaigns on Social Media and search engines appears to be the only winning strategy for achieving good results in terms of brand awareness and selling products and services.
    In recent years the world of public relations managed in a traditional way has also been measured with digital and, therefore, networking with journalists and television networks, the organization of press conferences and product placement activities in commercials and films. , must now be integrated with a whole series of activities involving digital media.
    Digital PR, leveraging digital tools, in fact, allow companies to relate directly to their target audience through the social pages and, in general, through all the activities aimed at giving visibility to the company and its its products on social media and other websites that are relevant to target users; or indirectly, collaborating with individuals with high relational potential, such as influencers, bloggers and brand ambassadors through the use of their social networks.

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