With the expansion of LinkedIn companies are using LinkedIn to advertise direct to people looking for a job, and making it easy for people to apply by attaching their CV/ LinkedIn profile.
Companies are also targeting people direct through asking their staff to encourage friends and contacts to apply for a job within their company.
Companies like Deloitte and Enterprise Rent-A-Car are offering their employees free gifts like iPads to promote the company to their friends and increasingly so. For example, Ernst & Young are looking to increase the number of staff they take on this way for non entry placements to 50%. Think about it, particularly if this is repeated across organisations.
‘When a friend at Ernst & Young recommended her, Ms. Parakh’s résumé was quickly separated from the thousands the firm receives every week because she was referred by a current employee, and within three weeks she was hired’.
The article includes more examples and the comments are well worth reading, more and more people giving examples of how they got jobs through this route.