Entrepreneurs are in many ways an enigma that current business-management scholars are trying to solve. One of the most researched subjects is entrepreneurs’ attitude toward risk. According to a University of Tennessee study, only 37 to 58 percent (depending on the industry) of new businesses are still operating after four years. This means that even if you start a business in the most entrepreneurship-supportive industry, there is a 42 percent chance you will fail within four years.
Are Entrepreneurs Less Risk-Averse than the Common Man?
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