Answering the following four questions can generate both a job search strategy and top-line plan to improve your job search.
1, Whom do you want your job search to target?
Select industries you feel qualified to work in. Then narrow your job search to a dozen or so specific companies based on whatever is important to you, such as:
Marketing (or other) orientation
The categories and companies you select to target can be based on whatever you want, although the more obviously you are “qualified” for the industry, the easier your search will be.
This is your target job search list that needs to be communicated to your network and used to develop your personal marketing story and tools. While the story and tools will be very similar, each company will need to be approached with a tailored message.