A negative unboxing experience should be avoided at all costs since, according to Zendesk, 95 percent of consumers will share a bad experience with other people. For example, the growing concern with consumers today is waste, which is why it is important to limit the amount of unnecessary packaging your customer will need to manage.
Optimizing premium packaging is especially important for larger and fragile products when considering how the shipment will be received by the customer. If the product is vulnerable to damage during transit you will want to consider using thicker, double-walled boxes with reinforced H-tape, and stronger infill.
Consumers today are detached from the shopping experience and are moving further away from the immediate gratification once felt when purchasing in-store. This is why focusing on the remaining areas of your brand’s exposure to customers should be prioritized. Optimizing the unboxing experience should not be overlooked when considering its impact on overall customer satisfaction.
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