An Open Letter

And where is the True Leadership in all this? Gone … True Leadership is a lost art. True Leaders lead us not to a place — but to a different kind of destination: to our better, truer selves for a better society. It is almost a due act for a true leader, almost an act of love in the face of an uncertain world that is defenseless even in front of an invisible enemy, like the COVID-19 that is creating an endless nightmare right now. And what is the answer? It’s better to blame others … isn’t it? Okay … sorry … but this matter is starting to get too repetitive …

Why does this happen? Because wannabe leaders want to be who leaders are, but cannot, so they have to mislead people. So they have to find a scapegoat. They want the benefits of leadership, without the price; they want the respect, dignity, and title of leadership, without leading people to lives that matter; they prefer to sense fear in people rather than the respect and love true leaders earn. They act in a patched way, by painful act without taking responsibility or the consequences, and without, in return, having the intelligence, courage, humility, and wisdom to do the right thing for all.

When I think of someone … Sorry but I can’t help but think that some of our so-called leaders like chiefs, presidents, and premiers are nothing but desperate wannabes: those who want to be seen as leaders, without leading us anywhere but into stagnation of thought, moral decline, social fracture, fear, cruelty, punch-back-based way of life, apathy, racism, rage, incomprehension, ignorance and … and comfortable, cheap pleasures of a life that, for the greatest majority of people, goes from paycheck to paycheck, a life that numb us to it all but to money. They lead us to believe that business and money exist above anything else.

TRUE LEADERS, those worthy of the word — do the very opposite: they lead us to truth, worth, nobility, togetherness, wonder, imagination, joy, heartbreak, challenge, rebellion, meaning of life. Through love, they lead us to live lives that matter. False leaders impoverish us. True Leaders enrich us.

The wannabes create “value” (assuming they are really able to) for shareholders, for clients, for “consumers”, for business. But true leaders create what’s more true, more enduring, more resonant: lives of real human worth. And they must do so by evoking in people values that matter, not merely “value” which is worthless, if taken in the grand scheme of things; because value without Values is what reality TV is to a great book: empty, flat, vacant, narrow, arid. If you’re creating value, assuming you are able to — without setting an example and Values — you’re not a leader: you’re just a false leader.

The false leaders set a vision … screaming expletives, blaming others, and assuming a high-handed patronising attitude. They have an easy game to play … with magniloquent gestures and the magnificent (but impossible) panorama, they fuel gut feelings and the vision glitters in front of the crowd.

The True Leaders have a much more difficult task: to tell the truth, as plain as day, as obvious as dawn, as sure as sunrise, as inescapable as midnight. True Leaders tell the truth because their fundamental task is that of elevation: to improve society, in all respects, and to bring forth in people their better selves. What they say and above all do, is pure architecture aimed at improving people and spread the message.

My dear friends, the United States of America does not need to be Great again. They have always been great, thanks to the contribution of many brains of goodwill coming from different countries. Just like what happened to imperial Rome that had achieved so much of what European states of the day and everyone else still strive to create, in some respects, especially regarding the social aspect of the relationships between people. The difference lies in the mass culture.

Edward Gibbon (English historian, 1737-1794) and most historians consider the British Empire was in its infancy in Gibbon’s lifetime which gives it a lifespan of two and half centuries at best. Depending on how you count it the Roman Empire lasted between one and a half and two millennia. Well, do you know what? I wish you all with all my being that the United States of America lives as long, in prosperity and happiness. The United States of America is at the top of the western countries chain. Especially from a global strategic point of you. They should lead the way. We want this to happen, especially in Europe, as it always happened in the past, but for some time now something is preventing someone from seeing things as they really are. And this is creating a dangerous global imbalance and is making way for others … welcome and not welcome.

I have nothing personal against anyone. It’s just that, as explained, I can’t share certain behaviors and visions. I have no political beliefs and I am not biased against anyone. I am not prejudiced. I always look at life’s beauty and I look at the people the way they are, not the way they look to be, on the basis of what they say and above all do. I always look at the human qualities of people, not their bank account or the nonsense that comes out of their mouths. Regardless of who they are or what they do. I look at the things in their objectiveness, using historical knowledge and parameters of a life lived intensely in many places. My life. That’s the way I did set the GPS of my life and my mind is made of transparent glass.

Dear Ken, what should I be careful of? To tell what I think?

Thank you.

Love to all of you …


Massimo Scalzo
Massimo Scalzo
YOU MIGHT SAY that Massimo advises big and small companies, entrepreneurs and individuals on how to craft digital strategies that get tangible results from their tactics. Which is true. You might even agree with few german managers who called him “gute schlepper” (good tugboat in English) because of his inner strenght of pulling people toward visionary and positive goals. However, neither of these statements would be completely true. The truth is that from his childhood, Massimo was fed and watered to be someone who relates to people, is constructive, multilingual, loves the life and looks at the future. And the most amazing thing that came out of his attitude is the ability of conveying the same feeling to others For nearly twenty eight years he traveled and worked in management consulting in eight countries. His thoughts, notions, ideas, speaking engagements come from more than thirteen years as an entrepreneur and fourteen plus “on the road” for Touche & Ross, Deloitte and PricewaterHouse. On his path, he learned a great deal about customer-driven strategy and transformation, digital marketing and design thinking, working on behalf of a-z roster of clients, e.g. IBM, BMW, Frost & Sullivan, SAP, Oracle, Fiat, Salesforce, Accenture, OpenMinds and many other SMEs in several countries and industries. Massimo lives (as much as he can) in the greater Frankfurt area in Germany. He loves his two kids, Massimo and Amelka, more than anything else.

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