Agents of Ourselves: Part Seventeen

People who don’t believe it’s possible to screw up one’s own agency haven’t met me.

As I’ve been recounting of late, four other people — Laura Staley, Maribel Cardez, Yvonne Jones, and Tom Dietzler — and I have been participating in a weekly writing workshop, Finding Your Voice. For the first several weeks, we met on Thursdays at 12:30 p.m. EDT. To accommodate people’s schedules, we moved our meetings to Wednesdays. As it turns out, that was pretty easy for everyone but me.

I created a revised Zoom invitation, indicating our first session on the revised schedule would be last Wednesday, May 26th, at 12:30. I emailed the invitation to the members of the group. I exchanged subsequent emails with all of them to make sure everyone was on board. (They were.) I did everything conceivable to make sure our transition to Wednesdays was smooth as silk. Then I looked at my calendar.

Before changing our workshop sessions from Thursdays to Wednesdays, I’d booked three other appointments for the 26th between 12:00 and 2:00. I’d also forgotten all about them. As soon as I realized what I’d done, I did what any reasonable professional would do, of course: I panicked.

After another flurry of emails, I think I got everyone back on board, especially me. And I’ve signed up for an Agency Therapy program to try to get mine back.

As Anne very well knows, it’s not easy being me.

Here’s a video synopsis of the story:


DON'T WAIT! ONLY 5 OF 50 SEATS LEFT! It's not a virtual event. It's not a conference. It's not a seminar, a meeting, or a symposium. It's not about attracting a big crowd. It's not about making a profit, but rather about making a real difference. LEARN MORE HERE

Mark O'Brien
Mark O'Brienhttps://obriencg.com/
I’m a business owner. My company — O’Brien Communications Group (OCG) — is a B2B brand-management and marketing-communication firm that helps companies position their brands effectively and persuasively in industries as diverse as: Insurance, Financial Services, Senior Living, Manufacturing, Construction, and Nonprofit. We do our work so well that seven of the companies (brands) we’ve represented have been acquired by other companies. OCG is different because our business model is different. We don’t bill by the hour or the project. We don’t bill by time or materials. We don’t mark anything up. We don’t take media commissions. We pass through every expense incurred on behalf of our clients at net. We scope the work, price the work, put beginning and end dates on our engagements, and charge flat, consistent fees every month for the terms of the engagements. I’m also a writer by calling and an Irish storyteller by nature. In addition to writing posts for my company’s blog, I’m a frequent publisher on LinkedIn and Medium. And I’ve published three books for children, numerous short stories, and other works, all of which are available on Amazon under my full name, Mark Nelson O’Brien.