In 15 months, Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where theyre continuing to increase spending. That was the consensus of 1,200 Ad Age subscribers polled in a survey done in conjunction with RBC Capital Markets in August — the third such study since June 2012, just prior to Facebooks IPO.
via Ad Age Survey: More Facebook Marketers Are Now Buying Ads | Digital – Advertising Age.
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