Here we are in 2014: Baby Boomers are running hotels and restaurants around the world where they are facing an increasing number of guests from the Millennial generation. Yes, those twenty- and thirty-something, technology-savvy users of Facebook, Pinterest, Instagram, Twitter and so many other social media channels. Yes, those who are ready to tell the world about their experiences at your hotel or restaurant – and not only verbally, but with pictures posted in forums where they can share their thoughts with hundreds – if not thousands – of people at once.
And let’s not forget the myriad of forums where customers can write their own reviews of their recent visits to a restaurant or hotel – Yelp, Urban Spoon, TripAdvisor and many others.
via Addressing the Millennial Phenomenon: Please Them or Lose Them, by Fernando Salazar.
