Account-Based Marketing: Extreme Personalization Techniques For Sales & Marketing

If you’re a smart business person, you’re always thinking ahead. What is the market going to look like for your product and service six months from now, a year from now, or tend years from now? And you probably also ask yourself, what sales techniques work, and what can you to adapt and make better use of your time?

It’s a complex question that can be aided by thinking differently about the sales funnel and about how technology can come into play in your marketing. One of the newest ways of thinking about sales is called account-based marketing. Basically this flips the equation: You don’t wait for people to find you. You go out and identify the companies that you want to work with and then you do what you can, using technology and networking, to make them a customer. So how does it work and how can you implement it? This graphic explains it.Courtesy of salesforce