Account-Based Marketing: Extreme Personalization Techniques For Sales & Marketing
It’s a complex question that can be aided by thinking differently about the sales funnel and about how technology can come into play in your marketing. One of the newest ways of thinking about sales is called account-based marketing. Basically this flips the equation: You don’t wait for people to find you. You go out and identify the companies that you want to work with and then you do what you can, using technology and networking, to make them a customer. So how does it work and how can you implement it? This graphic explains it.
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