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TAMPA BAY • FEBRUARY 23-24 2026

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Accessing and Leading from Our Inner Confidence

One of the consequences of the sustained uncertainty for many is that it affects confidence on both a personal and systemic level. I saw a headline in a report calling for business to ‘create confidence’ in the marketplace so that we could all move on. For me, this symbolises the high degree of dependence that we place on outer or external factors for our levels of confidence and therefore well-being.

We have an ingrained practice of unconsciously relying on the material and physical aspects of life to be in a certain shape and order such as transport systems or economic systems and social systems.

And this is of course understandable. They in large part define our experience of the world and our place within it. For many, there is also a deep preference for clear rules and guidelines to enable feelings of safety. We tend to build and sustain our confidence based on what we know in the exterior world rather than within our inner resources, our sense of our beingness or truth, and a deeper awareness.

What if as leaders, we were instead to say that actually everything that is happening now (I don’t of course mean people dying) in economic and marketplace terms is ‘perfect’ as it is. What if we were to see the external factors for what they are, things we have created and can change, create in a different way, or adapt to healthily. What if were instead to do a personal check-in and see that in fact, the real source of sustained confidence comes from within – from our own sense of who we are as people and our ability to engage with life from our heart and from that adapt and change for the better.

A place that philosophically and practically recognises that we, humanity, are not defined by our material possessions or our money but by how we show up and who we are in our heart. That love, kindness, cooperation, and humanness are what build true confidence. That by sharing and circulating our resources, talents, and ideas to name but a few, we can and will build a better world where our confidence is coming from a deep sense of ‘I’m OK because you are OK’ and knowing that to be true.

As leaders, if we build our organisations on this inner confidence, on a deeper sense of self and others, we will build businesses where the purpose and activities are a heartfelt expression of the outer communities we inhabit and the inner community we build. Resilience, inner and outer, would then be sustained.

Lorraine Flower
Lorraine Flowerhttp://azzur.co.uk/
As a Corporate change agent, consultant, coach and mentor Lorraine founded azzur and is completely transparent about the spiritual principles on which it operates. Alongside her 18 years as azzur’s founder, Lorraine brings 20 years' service industry experience to bear through her senior leadership roles at British Airways (BA) and Great North Eastern Railway (GNER). It is Lorraine's belief in individual and organisational power for good that gives azzur its raison d'etre. azzur and Lorraine specifically has worked with clients across the business spectrum from financial services, to retail and transport to healthcare an in both the public and private sectors. azzur is focused on developing contemporary, spirited leadership capability, and organisations built on inspiring purpose, empowering cultures and a powerful vision and values. She is championing new models of leadership and organisational development founded on the principles of conscious leadership and writes extensively on these topics.She is a member of a number of global spiritual groups and communities serving the greater good of Humanity and the planet. She works and studies extensively in developing and exploring conscious leadership believing that business leaders are key players in transforming the well-being of the planet and humanity as a whole.

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CONVERSATIONS

  1. Thank you, Lorraine. What struck me as I read your piece – and I heartily agree with its sentiment – is that when we talk about the divide in our country, it’s not as simple as saying DEM vs GOP or Red vs Blue. What I see increasingly is a divide between the governed and the government. It’s not universal, but there is a large class of those in representative positions who don’t really care about those that they govern; they care about those that have power and wealth; they care about accumulating more power, more wealth. And those desires run counter to the needs of the people. If anyone doubts me, they only need to realize that as many as 35-50 million Americans now live on substandard diets. One out of every ten households have “food insecurity,” meaning they may not know where their next meal comes from. Yet we have “representatives” who will waste the peoples’ time by falsely arguing – and they know their claims are false – that the last election was rigged. They do so out of ambition and subservience to monied interests.

    To quote you with a slight edit, “Humanity should not be defined by our material possessions or our money but by how we show up and who we are in our heart.”

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