A Small Business Guide to Amazon Advertising

Marketing is an odd business in 2020. While many fundamental 20th century principles of advertising remain invaluable, the strategies with which we wield those principles would be unrecognizable to the likes of David Ogilvy. Search Engine Optimization, big data, and content marketing sometimes feel like counterintuitive ways to think about getting your product sold.

But sometimes you just have to squint to see the parallels between traditional marketing methods and today’s plugged-in version. Just think about Amazon’s search results page: it’s a bit like a carefully merchandized shop shelf, with various brands’ versions of the same product lined up side by side. Of course, like the old shopkeeper, it is Amazon’s algorithms (rather than the brands the website sells) who mostly decide what is most profitable and whose product goes where.

Still, thanks to Amazon advertising, you can get your product in a prominent position on that virtual shelf, whether you actually sell your product through Amazon or not. And you can also use the power of Amazon to boost your sales across other platforms, including directly to Amazon’s branded devices.

It can be difficult to take all this in when you’d rather just stick a poster up outside your premises and watch the sales tumble in. So here’s the ultimate guide to Advertising on Amazon to get you started. With a bit of practice, 21st-century marketing needn’t seem so odd, after all.

A Small Business Guide to Advertising on Amazon

Courtesy of BusinessFinancing.co.uk

BIZCATALYST 360°
BIZCATALYST 360°https://www.bizcatalyst360.com/about/
We are an Award-Winning lifestyle, culture, and business new media digest, serving as the global hub for enhanced performance and well-being. With an emphasis on action, our 500+ international contributors empower people to transition from knowing what to do to actually doing it. All of this complemented by syndication relationships with a choice group of equally innovative media outlets. Today and every day, we simply deliver the very best insights, intelligence, and inspiration available anywhere. And we do it our way, placing our writers and our audience at the forefront. It's timeless. It's evergreen. It's simply good stuff. Period. More About BC360°
Please Login to comment
avatar
  Subscribe  
Notify of

JUST ONE CLICK HERE TO GET YOUR DAILY DOSE

REDISCOVER HUMANITY

"Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives."

SHARE YOUR JOURNEY

Powerful voices from around the globe that speak to our shared human experience. Add your story to our best-selling book series!

JUST 1 CLICK

IS ALL IT TAKES TO LEARN SOMETHING NEW TODAY

Must Read

Write Where We Left Off – by Telling Your Story of Change

Your Limited–Time Opportunity to Become a Published Author is Back We are proud to collaborate once again with award-winning publisher Sacred Stories Publishing and internationally...

JUST 1 CLICK

IS ALL IT TAKES TO BEGIN ENJOYING OUR PODCASTS

JUST 1 CLICK

IS ALL IT TAKES TO EXPLORE OUR INSPIRING GLOBAL COMMUNITIES