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A Small Business Guide to Amazon Advertising

Marketing is an odd business in 2020. While many fundamental 20th century principles of advertising remain invaluable, the strategies with which we wield those principles would be unrecognizable to the likes of David Ogilvy. Search Engine Optimization, big data, and content marketing sometimes feel like counterintuitive ways to think about getting your product sold.

But sometimes you just have to squint to see the parallels between traditional marketing methods and today’s plugged-in version. Just think about Amazon’s search results page: it’s a bit like a carefully merchandized shop shelf, with various brands’ versions of the same product lined up side by side. Of course, like the old shopkeeper, it is Amazon’s algorithms (rather than the brands the website sells) who mostly decide what is most profitable and whose product goes where.

Still, thanks to Amazon advertising, you can get your product in a prominent position on that virtual shelf, whether you actually sell your product through Amazon or not. And you can also use the power of Amazon to boost your sales across other platforms, including directly to Amazon’s branded devices.

It can be difficult to take all this in when you’d rather just stick a poster up outside your premises and watch the sales tumble in. So here’s the ultimate guide to Advertising on Amazon to get you started. With a bit of practice, 21st-century marketing needn’t seem so odd, after all.

A Small Business Guide to Advertising on Amazon

Courtesy of BusinessFinancing.co.uk

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