Jon Haidt thinks corporate culture in America works relatively well. But that hasn’t stopped him from launching a crusade to up-end the way Wall Street titans do business.
Haidt, a professor of business ethics at New York University’s Stern School of Business, founded a nonprofit called Ethical Systems this year. He started Ethical Systems as a research hub to study the best ways to make business people behave ethically.
No one can accuse Haidt of underestimating what’s at stake. “If we at Ethical Systems can, over the course of 10 years, improve business ethics by 1 percent, we’ve justified our life on this planet,” he says.