A Brand New Day … Let’s All Start Walking the Talk

Recently, I have turned my attention to easily the biggest challenge the world is facing, and that is the destruction of the human race.

Now that sounds like a pretty macabre thing. But if you think about if for a minute, you would realize that if we were not here, got wiped out in one fell swoop, the world would regenerate itself in a couple of hundred short years.

You can already see how much carbon has been removed from the atmosphere as a result of businesses shutting down because of the Covid Plague.

But the human species has somehow got it in its head, probably since the time just before the Industrial Revolution, that the world was nothing but a huge candy store with an endless supply of whatever was needed to make the things that people needed and wanted.

We are now finding out that there is a terrible price to pay for that way of thinking because, in just a couple hundred years, our population has exploded, and the greed and avarice of those who control businesses have become unbounded, and there is little to no little regard for the simple fact that we simply cannot plunder resources from this planet without making it standard operating procedure to either recycle and re-use them or in the case of things like forests, re-grow them.

This all came about, I believe, as a form of arrogance on the part of the so-called giants of the industrial age. For these people profit was everything and environmental responsibility was virtually non-existent.

They built huge manufacturing operations and massive car companies. They sunk shafts by the millions into the earth to plunder the minerals they found there. They polluted water to facilitate their processes, and they filled the skies with carbon laden smoke from their operations without any regard for the health and well being of the people or even their own workers.

But we have seen an alarming increase in global warming, the melting of the polar ice caps and subsequent raising of the levels of the oceans, the decimation of the rain forests and the loss of thousands of bird and animal species, and all the other goodies that go along with climate change of this magnitude.  The human race has now been pushed dangerously close to the direct road to extinction while continuing to grow in numbers at an alarming rate.

But, and there’s always a but, there are a great many people around the world who see the place in time where we are now not so much as a tipping point, but more of a turning point.

They see that there are abundant resources that can power virtually everything without creating the CO2 emissions that are destroying the atmosphere and without a wholesale plundering of the mineral wealth of the earth.

These are the people who are looking at the past as a stage we more or less had to go through in order to develop the technologies that are going to turn things around, and create vibrant economies based, not on taking but on making much better use of the things we have always had in abundance…the sun, the wind, the natural heating of the earth, the tides and the currents.

These people are coming up with wonderful new ways to create whole industries around renewable resources. And helping the world reduce its dependence on the resources and processes that are choking us to death.

These people, from Elon Musk on down to the small renewable think tanks that are forming in garages and homes all over the world, these people and the businesses they are creating are the beginning of a Brand New Day for the world.

A day when the most important ideas, the ones that get major financial backing and consumer acceptance, are the ideas that work with the gifts our planet has been given, and minimize the amount of resource depletion so the planet can recover and grow green and healthy again like it used to be back in the day when people lived in caves and hunted only for the food they needed.

This is the world I have been watching come about for several years now. And not a moment too soon, because we are now living in the time when reality has struck when climate change is a real thing, and the plundering of the earth is only adding fuel to a raging fire.

It is a time for real change, sustainable change, that will benefit not just the people here now, but all of those in the generations to come.

It’s time for us to start thinking of ourselves as what we really are, which is human beings…all of us…no exceptions. And as human beings, we should do whatever we can to help turn the world into a great place to live again.

If you want to read about what I am doing to help, here is an index to all the blogs I have done for my article series called Brand New Day.  Please feel free to share it with your networks. Because the more people who know what’s going on in the new economy that these sustainable industries are creating, the better it will be for all of us.


Jim Murray
Jim Murray
I have been a writer since the age of 14. I started writing short stories and poetry. From there I graduated to writing lyrics for various bands and composers and feature-length screenplays, two of which have been produced. Early on in my writing career, I discovered advertising. While the other media have drifted in and out, communications writing and art direction have been the constant through a 20-year career senior positions in Canadian and multi-national agencies and a second career, which began in 1989, (Onwords & Upwords Inc), as a strategic and creative resource to direct clients, design companies, marketing consultants and boutique agencies. Early in 2020, I closed Onwords & Upwords and opened MurMarketing which is a freelance strategic development/copywriting/art direction service for businesses working to make a positive difference in the world. I currently write long format blogs in 4 different streams, encompassing, entertainment, marketing, and communications, life in general, and the renewable energy and recycling industries. These are currently published on I have, over the years, created more than 1500 blog posts. I live with my wife Heather in the beautiful Niagara Region of southern Ontario, after migrating from Toronto, where I spent most of my adult life. I am currently recovering from spinal surgery and learning to walk again.

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  1. Thanks for your reply, Myriam. You know one of the people I admire most in the world is Bob Dylan. He seems to have a line or two for everything. In this little debate we’re having, I thought of a song called One Too Many Mornings,,,and the line is ‘You’re right from your side…I’m right from mine. We’re both just one too many mornings, and a thousand miles behind.”. In order for this movement and the subsequent salvation of the human race to be successful, it needs to move forward on many fronts, encompassing all levels of society. It’s a combination of small things that people can do every day, and bigger things that corporations and companies can do. We’re all in this together. And the proof is in another famous lyric…”If there ain’t no audience there just ain’t no show”, by a Canadian band called Chilliwack.

  2. Dear Jim, thank you for this heartfelt piece! My friend Dennis Pitocco knows how much I’m a fan of “Walking the talk” and I am writing those lines while my tears are flowing… I am aware green businesses are, undoubtedly, way better than the traditional ones! The question is: does better mean “principled”? And most importantly, is “walking the talk” always the drive? You mentioned Elon Musk as an example. I might like his intellectual learned creativity. But is he truly contributing to making the world a better place through LUXURY products? Isn’t “consumerism” rooted in our need to fool ourselves and feel our worth through some external means the real problem in the beginning? Aren’t we blinding ourselves to the uncomfortable truth when treating the symptoms and ignoring the disease like for most of our global problems? Wouldn’t addressing the “consumerism” issue and most specifically luxury industry danger be way more urgent and effective? Why would it mean anything to own a luxurious house or car while the main functions of a house or a car are fulfilled with an average kind of belonging, given that roughly 734 million people remain in extreme poverty (2016)? Call it common sense, principles, conscience, however you want to describe your measure of right and wrong. Fundamentally, it would tell you how unfair and superficial it is. I know of a global project involving only volunteers called “Creative Society”. I spent 4 hours and a half listening to their online conference on a Sunday while I was supposed to cook for the week. They will welcome with open arms anyone who is willing to walk the talk. Here is the link to the conference, should you be interested:
    Last but not least, Elon Musk promised to give at least half of his fortune to charity. Here is how much he’s donated so far

    • Thanks for you comment Myriam…You make a lot of good points. I would take slight issue with the Elon Musk part of your comment. I think he knows exactly what he is doing. I’m a marketer and I see his strategy quite clearly. You sell to the rich because they are the trend setters. You make a good profit and then as the market grows you start producing lower priced cars that those influenced by the trend setters can actually afford. Everything that’s affordable now start off as something expensive but got cheaper as the market demand increases. And the market demand increased in part due to the influence that early adopter exert on the overall market. I’m not saying that Elon Musk is a saint, but I think over time you will start to see that he is influencing a lot of important people in the right way. I just wish there were more generaous billionaires, but that’s a dream.
      I am also writing my Brand New Day column primarily for the business market I have on LinkedIn, which also includes several investment and venture cap people. I will definitely take a look at the links you sent me because I am always on the lookout for new material and insight.

    • Dear Jim, thank you for your prompt answer! Your proactivity is much appreciated! I understand your output in relation to the marketing logic. Nonetheless, I still believe this kind of consumerism that has been the reality of our world for too long is far from being intentional. The bright side about the “green” consumerism is the responsibility toward the environment. But here is the question we need to ask ourselves very honestly I believe:

      Would we really need to be “influenced” by the “early adopter” if we were grounded and that all of our choices or lack of them were merely influenced by our judgement that is driven by our natural constitution: the conscience, the principles Center, the source?

      Let me share a personal story with you if you don’t mind: My mother didn’t stop asking me during 2019 to change my car and buy a house. She was offering the money. I was declining every time. Eventually, she wanted to understand, and this was what she got as an answer:
      “I love my small car. She (she’s a girl yes! 😁) never let me down. For the house, why shall I bother? I’m a universal citizen! I can be anywhere! As long as I can pay my rent, I’ll be tremendously satisfied!”

      More to the point, it seems to be that the ultimate responsible consumerism (and entrepreneurship) is what is driven by a real functional need, not some influenced decision– many times presented in the most beautiful shape while manipulating the consumers’ fragility and unconscious bias to prove one’s worth since the intrinsic one has been discriminated against for so long.

      I recorded a part of Mark Manson’s work some time ago with the hope it might resonate with as many people as possible: