A Better Workplace: Creating a Cultural Alignment for Organizational Success

An organization that creates an aligned culture and offers broad opportunities for growth and advancement will have more motivated and engaged employees.

To survive and succeed, every organization wants its employees to be pro-active and productive. Only a positive work culture encourages the workers to stay engaged and motivated. Therefore, the work environment shouldn’t result in stress instead it should garner a productive, efficient, creative, and motivational atmosphere. Organizational culture is a significant driver of business success. However, there is no such thing as a good or bad culture, rather it is an effective or ineffective one that sets a company apart from its competitors. All the incredibly successful companies including Apple, Amazon, Walmart, and Google have their distinctive business strategy. It is vital that the organizational alignment of any company should be consistent and in line with everyone on board.

Regardless of where a company stands, it’s business strategy should explicitly define its vision, value proposition, financial performance, future results goals and behaviours that will direct its actions on the path toward achieving those goals and ultimately great outcomes. In order to promote change and constructive growth, every company should take steps to evaluate its existing culture. Even if a company is relatively satisfied with its work atmosphere, evaluation is still essential to examine the current culture and have a rational discussion about the workspace and their direction for the future. Analysis is vital to effectively create a work environment that supports both the desired culture and assists in creating a healthy, respectful, innovative and productive working environment.

Companies that encourage a support an open and participative environment tend to have more engaged, motivated and creative employees and will likely outperform their competitors. When top-performing employees leave a company, the organization not only has to face that loss of highly skilled workers but also has to endure with the high cost of recruiting new employees, those transition and training costs and a disruption to the talent pipeline. A strong work culture, where people enjoy working, motivates employees to stay and work toward achieving those organizational goals.

If you know that some components of your work culture are very strong, you can highlight, build on, and leverage those strengths to make them even more discernible for your customers, your employees and others who come into contact with your brand.

A workplace that creates an aligned culture and offers broad opportunities for growth have more motivated and satisfied employees, which means they will likely have less turnover and fewer sick days. Their enthusiasm towards work helps in establishing higher customer loyalty, a better bottom line and a better chance for a successful long-lasting organization. Unlike clients, employees also share their experiences on various platforms with the outer world. A positive work environment means, a high number of employees that will likely become great brand ambassadors. If you know that some components of your work culture are very strong, you can highlight, build on, and leverage those strengths to make them even more discernible for your customers, your employees and others who come into contact with your brand. Every company wants to bring the right talent into their organization. While recruiting a candidate, you not only need to evaluate skills but also the aspirant’s natural synergy with the company’s culture because you need them to be a good fit in order for them to flourish and stay with the organization.


Sandy Chernoff
Sandy Chernoff
SANDY'S 30 years of didactic and clinical teaching in study clubs and continuing dental education, coupled with her almost 40 years of Dental Hygiene practice bring a wealth of experience to her interactive soft skills workshops. With her education background she easily customizes interactive sessions to suit the specific needs of her clients. Her energetic and humorous presentation style has entertained and informed audiences from Victoria to New York City. Sandy’s client list includes law firms, teaching institutions, volunteer and professional organizations and conferences, businesses, and individuals. Her newest project is turning her live workshops into e-learning programs using an LMS platform. Her teaching and education background have helped her to produce meaningful and somewhat interactive courses for the learners wanting the convenience of e-learning options. As the author of 5 Secrets to Effective Communication, Sandy has demonstrated her ability to demystify the complexities of communication so that the reader can learn better strategies and approaches which will greatly improve their communication skills and ultimately reduce conflict, resentment, disappointment, complaining, and confusion. As a result, the reader will be able to increase productivity, efficiency and creativity, improve all the relationships in their lives and ultimately enjoy a happier, healthier existence! Sandy blogs regularly on her two websites on the various soft skills topics that are featured in her workshops and e-learning programs.

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE


  1. Sandy, this is one of your typical (not meant in a derogatory manner) articles that clearly illustrates your acumen not to mention your expertise in the subject matter you write about. The success you enjoy is a direct result of your ethics in addition to your drive coupled with your superior knowledge.

    • Hi Joel, thank you so much, I really appreciate your support and the fact that you take the time to read my articles. Hope you are having a great week.

    • I read your articles because I find them not only to be interesting as well as enjoyable but mostly because they offer a ton of great ideas/facts.