Driving traffic to a website is one of the most important factors that contribute to the success of an online business. When it comes to driving traffic, there are a couple of primary techniques that can be utilized – this includes social media marketing, search engine optimization, traditionally paid advertising and influencer marketing. Amongst these techniques, search engine optimization is often considered one of the most effective strategies. While this particular strategy does not provide a website owner with any immediate effects, it does have long-term benefits that can help to drive thousands of visitors to a website on a daily basis.
On-Page SEO
Search engine optimization involves different strategies that need to be implemented together in order to get a website or a particular web page to rank higher in search engines, with Google being the primary search engine targeted by the majority of website owners. We will start by looking at some essential tips regarding on-page SEO, which refers to techniques that need to be implemented directly on a website in order to make it more “SEO-friendly”. These techniques should be implemented before building backlinks and attending to off-page SEO.
1. Meta Tags
Meta tags are an essential part of SEO, yet many website owners tend to fail in this particular area. While not all meta tags are considered essential by Google anymore, there are still some important meta tags that should always be included in a website’s header. Moz recommends spending the most effort on ensuring the title and description meta tags have been implemented and optimized to be relevant to your website’s content Additionally, the viewport tag should also be considered important since Google is now prioritizing websites that are mobile-friendly
2. High-Quality Content
Content is king – this is a term you might have heard or read about if you have searched for strategies to help you rank higher in search engines before. Most publications will recommend publishing as much content as possible. While this is true and a definite helpful factor for ranking higher, Business2Community explains that quality should never be sacrificed for quantity. Rather focus on producing high-quality content that both Google and your visitors will love.
3. Frequent Publications
The quality of content is vital to the success of your SEO strategy, but this does not mean you should only publish once in a while. You need to have a consistent publishing schedule and frequently post high-quality content on your website to show Google that your website is relevant and is being attended to. At Searcharoo you can get very relevant, professional, well-written guest posts that will allow your website to achieve better rankings. Frequently publishing new content will also give you more pages to rank in Google.
4. Mobile Friendly Optimization
Mobile internet usage is on the rise – in fact, according to Tech Crunch, mobile internet usage surpassed desktop internet usage in 2016. This means a large number of your visitors may be browsing your site from a mobile device – if your website is not mobile friendly, they will click the back button and visit another website that loads better on their mobile device. In addition to making a website mobile friendly, content marketing strategies should also be adjusted to suit mobile viewers as well.
5. Keyword Optimization
Keywords are an essential part of ranking in Google. You need to do keyword research by using tools like the Google Adwords Keyword Planner and SEMRush to identify potential keywords you could rank for in your niche, then optimize your on-site content to include these content. Include keywords in titles, subheadings, image alt tags and in the body of your content for best results.
Off-Page SEO
Once on-page SEO has been attended to, it is time to concentrate on off-page SEO. This strategy refers to any efforts exerted that involves search engine optimization not directly performed on your website. This is mostly done in the form of building backlinks that point to your website – Google notices these backlinks and sees that your website is popular, then ranks your website higher for optimized keywords.
6. High DA & PA Backlinks
The Domain Authority and Page Authority of the websites you will be building backlinks on should be a primary concern in your off-page SEO strategy. When building backlinks from pages with low DA and PA scores, the links will not do much for your search engine ranking – in fact, they may actually hurt your rankings instead. Use the CheckMoz tool to determine the DA and PA scores, as well as the Moz Rank of a website you would like to build a backlink on – if these scores are high, then you have the potential to build a high-quality link.
7. Post Videos To YouTube
Video marketing is growing faster than ever before – in fact, most businesses are seeing better results from their video marketing efforts that they are from other marketing tactics. When it comes to SEO, video can also be very helpful – this particular strategy will drive immediate traffic to your website and provide longer-term SEO benefits. Apart from YouTube, other video sharing platforms can also be used for more quality backlinks. Vimeo, Metacafe, and Dailymotion are all excellent for building high-quality backlinks and improving traffic count at the same time. These backlinks will, in turn, help to improve Google ranking.
8. Link To Your Website From Social Media
While social media does not directly help to boost your search engine rankings, they do have the ability to help boost your ranking in indirect ways. For example, when posting a link to your website on social media, others may start to share your posts, which shows Google that your site is relevant and popular. Bloggers may also notice your posts, visit your website and include content on your website as references in their posts; thus leading to free high-quality backlinks.
9. Create And Share Infographics
Lastly, all website owners should consider making infographics and sharing them on relevant websites. These graphics offer immense value for internet users looking for a quick way to obtain information about a particular topic. Share infographics on both infographic submission websites and on image-sharing platforms. Remember to add a link back to your website in the description of the infographic to gain a backlink and traffic.
Conclusion
Search engine optimization has the benefit of driving targeted organic traffic to a website that ranks high for relevant keywords. While it may seem difficult at first, implementing proven techniques to assist with improving search rankings can help a website rank on the first page of Google and attract thousands of organic visitors. The tips we have shared here will get you on the right track to rank better in Google and they are relatively easy to implement. Start by working on your on-page SEO, then move on to off-page SEO for best results.
