The Online Reputation Management (“ORM”) sector has been estimated to be a $5 billion industry, handling the development, monitoring and repair of the online identities of individuals and brands. While this is a robust industry, you don’t have to break the bank to correct a reputation situation for yourself or a business. It can even be a DIY project — it isn’t rocket science!
A straightforward defamation case can cost $10,000 in legal fees, just as a starting point — and, those cases can still require some amount of SEO work in combination with the legal efforts to get things cleaned up (publishers in the U.S. are not considered legally responsible for what others may post on their sites, so social media sites or search engines may choose not to remove damaging materials in some cases).
Also, some of the larger reputation repair firms can charge premium fees over the course of many months to get nasty stuff fixed. (In some cases, the shadier reputation firms can actually be the very same sites that are damaging your reputation, such as this revenge porn site operator!)
These tips are primarily for those taking a DIY approach to cleaning up their search results, but this information can also be of use to internet marketing agencies that are looking to mitigate a client’s reputation issue. via 9 Key Points for Cleaning Up Your Online Reputation Nightmare Via SEO.