Running an online e-commerce business is hard work. There are so many different aspects to consider, from the products you sell to the marketing campaigns you run. It can be challenging to know where to start, let alone keep track of everything. This blog post will discuss eight tips that will help streamline your digital marketing campaigns and make them more effective. By following these tips, you will save time and energy while still achieving outstanding results!
Define your target audience
Who is your ideal customer? What kinds of things do they like and dislike? By answering these questions, you will easily attract the right people. Use Google Analytics and Facebook Audience Insights to learn more about your ideal customers. For example, if you sell women’s clothing online, try typing in “women’s clothing” into the audience insights search bar on Facebook. You can then create a custom audience based on this information that will help bring new customers to your store! Using this same logic, you must know what problems exist in the marketplace that your product solves and where prospects look for solutions.
Choose the proper marketing channels
By focusing on a select few digital marketing channels, you will streamline your efforts and ultimately see better results. Common marketing channels include social media, content marketing, SEO/SEM, email marketing, influencer outreach, and video ads. These channels can all work well together if used the right way. For example, some companies do great with an email list of engaged subscribers, while others use paid search as their primary traffic driver. You must choose the right pair of channels to begin with before investing too much time into them. If you’re not confident which channels will work best for your business, then hire a digital marketing agency that has experience in this area or utilize available products like remarketing lists to learn more about your customers.
Create valuable content
Customers want to know that they are purchasing something useful. You can do this by creating content that provides insight into your product or service while also showcasing the benefits of using it. It’s recommended that you create how-to videos, blog posts, and interactive pieces like infographics. These types of elements will not only give people great information but also explain the value of purchasing your product engagingly. And remember, different types of digital marketing campaigns work better for different types of content. For example, infographics are great for social media, while blog posts are usually best on Google search results pages (SERPs) to rank well organically.
Use effective branding techniques
Brand awareness is essential in just about any industry. By creating a brand that customers come to know and trust, you are positioning yourself for success! Try using imagery on your digital marketing campaigns to increase engagement rates. From Facebook posts to email newsletters, great images will help drive customer action – whether that be clicking through to your website, watching a video, or purchasing a product. It’s recommended customizing the images, so each piece is unique and exciting while also having an underlying style guide in place, so all content matches in quality. SoloPassion has several graphic designers who can easily create these visuals for you without breaking the bank!
Utilize paid advertising options wisely
Paid advertising is a great way to get quick results. By utilizing Facebook, Google, or LinkedIn ads, you can direct specific traffic to your site while tracking key success metrics like cost per lead generated and ROI. While paid ads are an excellent option for directing new customers to your product/service, they must be integrated into an overall digital marketing strategy. Paid campaigns should not take the place of organic search engine optimization (SEO) tactics! For example, create high-quality content on your website to rank in the SERPs in addition to spending money on advertising campaigns. There will be more long-term benefits than just using one over the other.
Invest in social media marketing
In today’s global society, it’s essential to have a solid social media presence. Whether you choose Facebook, Twitter, or Pinterest, each platform offers a unique way to connect with customers and generate buzz around your product or service. It would be a good idea to hire a digital marketing agency and utilize free tools like Bufferapp so you can focus on other areas of your company. SoloPassion is an excellent example of this since we split our time between helping businesses get the most out of their paid advertising budgets and using organic strategies that bring long-term value for clients. To take advantage of these nine valuable tips from industry experts, you will need to hire a trusted partner who can help plan and execute digital marketing campaigns that will deliver higher ROI than if you try to go it alone.
Track and analyze your results
It’s important to track the success of your digital marketing campaigns and analyze it to make changes and optimize future strategies. By creating goals (conversions, leads, referral traffic, and more) and then aligning them with specific tactics for each campaign, you can quickly determine which pieces are working and which aren’t as soon as possible. While this takes a bit of time upfront, time will be saved later on when you know what’s working well (and what isn’t) since changes can be made immediately. Good news! SoloPassion has created an excellent tool that allows customers to quickly access analytics reports from their website or social media accounts – all tagged back to how they have been implemented through different channels. So, for example, if you wanted to know how your latest blog post sent out via email newsletter is performing, SoloPassion’s software could pull the analytics into one dashboard.
Implement email marketing software
Email is an excellent way to communicate with your existing and potential customers. When executed correctly, email marketing can deliver much better results than even the most expensive advertising campaign because it’s based on trust and relationship building. By signing up for a reputable email marketing software for ecommerce, you can create different email lists (ex: recent buyers, abandoned carts, and more) and customize messages that will be sent out to specific segments of people who have opted in to receiving emails from you. This is perfect for staying top-of-mind and offering coupons/deals, announcements about new products/services, and asking for feedback about how well customer service is performing.
Make adjustments as needed
Over time, you will need to make adjustments and tweaks to your digital marketing campaigns. This is an ongoing process and if something isn’t working like it once did (or performing better than expected), you can quickly implement changes without worrying about losing out on revenue. For example, we utilize a lead scoring system that involves tagging company sales reps with different points based on the quality of their leads (so higher quality emails generate more points). Since this system is automated, it takes the extra time and effort out of our team’s day since all they have to do is follow up with customers who send them high-quality emails/leads. In addition, lots of software allows customers to add or subtract points from a single contact record, whether a lead who is not likely to purchase from them shortly or an existing customer referred via one of their more expensive paid ads.
It’s also essential to allow enough time for your strategy to take effect. For example, if you’re trying to grow your email list, then you will need to give it at least four months for the efforts to pay off.