For American business owners who may just now be catching up on the nuances of social media as a marketing tool, it may hard to come to terms with the fact that if they want to do business overseas, they’ll have to learn everything all over again.
A common assumption is that the Internet in general and social media in particular have made the world smaller — that the remarkable unifying power of Facebook and similar networks have connected formerly isolated people and cultures.
And that’s true — sort of.
The Global Social-Media Divide
