8 Steps “Glocal” Leaders Can Take to Increase Social Responsibility & Innovation

legacy-leadership-izabella-lundbergby Isabela Lundberg, Columnist & Featured Contributor

[su_dropcap]T[/su_dropcap]ODAY TO SUCCEED as a socially responsible and innovative leader, more then ever we need to brake form the past and the norms. In fact, we need to step-up and step-in, instead of step-out, step-aside or step-down! The key is to engage, champion, and collaborate with as highly diverse a group of people as possible. Why? That is a secret sauce in solving the most complex issues, creating astonishing innovative solutions, and building the workforce of 21st century.

On my journey as an innovative and socially responsible, passionate consultant, I run into a wide range of leaders that are trying to actively contribute to innovation-spurring discussions, events and working groups that are deCorporate-Social-innovation-4veloping corporate social responsibility (CSR) programs. Fostering impactful and lasting learning by doing, rather than only listening, and following directions is an excellent start in developing CSR. It is exciting to see the magic unfold from minute to minute while brain sparks are flying and feeding off each other during the collaborative sessions.

You must be wondering how this is applicable to you and your working environment? The fact is: regardless of your title and role within the organization, as a leader, you can always challenge the status quo and cultivate creativity, ultimately leading to innovation and an improved social footprint. Key is that majority of the local effort has major global implications, and vice versa, that indeed requires a “glocal” mindset that you can cultivate in your organization and teams.

The following eight steps define the how and why:

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  1. Cultivating Glocal Sustainable Business – Generate innovative, voluntary action that clearly demonstrate the inclusion of social and environmental concerns not only in conversations with stakeholders, but also in the business operations in the organization. Starbucks is a perfect example of the glocal sustainable business.

Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility… The companies that are authentic about it will wind up as the companies that make more money.

          ~ Howard Schultz

  1. Defining Corporate Identity and Ethics – It is essential to reflect the breadth of what company it is intended to be and stand for, instead of what company might represent or advocate. For many companies today, the corporate identity is established through savvy branding  that is reflecting the key company social values and responsibility.

Non-violence leads to the highest ethics, which is the goal of all evolution. Until we stop harming all other living beings, we are still savages.

          ~ Thomas A. Edison

  1. Solving Organizational Challenges and Limitations – Profiting from glocal complexities demands quick, creative and effective leadership solutions solveing internal political issues or organizational concerns such as: blurred boundaries and corruption that may negatively affect business image.

The achievements of an organization are the results of the combined effort of each individual.

          ~ Vince Lombardi

  1. Integrating Leadership Capabilities and Competencies – It is the essence of the glocal organizational success! The best part, when leadership capabilities and competencies are coupled with true planetary focused leadership decisions, combined they are positively affecting not only economies but also societies through innovative solutions.

Don’t follow the crowd, let the crowd follow you.”  

          ~ Margaret Thatcher

  1. Partnering with Glocal Stakeholders – Develop innovative, value driven solutions with stakeholder engagement and communication. The key is to establish mutual understanding of the relationship and partnership of everyone involved. This is where innovation is the handy tool in the toolbox to establish and drive a collaborative framework ultimately leading to the desired outcome – win-win success.

Helping convene global stakeholders to establish a set of measurable, actionable and consensus-built goals focused on extreme poverty is invaluable.

          ~ Bill Gates

  1. Driving Ongoing Commitment and Accountability – Go beyond economic self –interest alone. Focusing on moral and ethical implications in addition to the overall social responsibility in the glocal communities will drive long-term business success. The magic happens when organizations start to align the demands, needs, interests and values of their employees, customers, stakeholders, vendors, the environment and glocal communities.

Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.”

          ~ Vince Lombardi

  1. Developing Social Innovation – Plan to have a tremendous impact, scale and longevity! To accomplish the successful social innovation model, you will need to create new products or processes to profoundly drive change behaviors, cultures, beliefs or basic routines. Further, social innovation change greatly organizational equity, productivity and resilience through newly redefined power dynamics.

Poverty is not only a lack of money, it’s a lack of sense of meaning.” 

          ~ David BornsteinHow to Change the World: Social Entrepreneurs and the Power of   

          New Ideas

  1. Integrating Corporate Innovation – By expanding in new glocal markets while fueling breakthrough innovative changes you will allow the corporation to improve business operations, while achieving environmental and social benefits in addition to monetary value.

You cannot discover new oceans unless you have the courage to lose sight of the shore.”

          ~ Unknown[/message]


Izabela Lundberg
Izabela Lundberg
As a passionate advocate of lifelong learning and thought leadership, Izabela proudly prides herself and ethically serves as a transformational leader delivering global business advisory, coaching, strategy through leadership and organizational development, and innovative learning High-Performance Impact Method™ framework at Legacy Leaders Institute. By aligning and supporting business growth objectives, she works side by side with executive leaders from Startups to Fortune 500 companies. For more than two decades, Izabela demonstrated a unique ability to identify, create, and deliver solutions to complex global business challenges with her unique perspective. As a result, she successfully increased talent and team engagement, performance, revenues, and overall organizational impact in dozens of selected companies. Today, Izabela helps talent and teams come together to accomplish more than ever before with her progressive solutions and worldview (living in six countries, speaking six languages, traveling to over 45 countries, and working with diverse teams from over 100 countries). Besides, Izabela earned a Master of Science in Leadership and Organization from the University of Denver with a focus on Strategic Innovation & Change and Organizational Development & Training. She is #1 International Best Selling author and her book, The World Messenger, that is highly respected by academics, athletes, and business leaders worldwide. To receive a signed copy, go to right NOW! Need to speak with Izabela right of way? Follow & Connect with Izabela on LinkedIn and email her at [email protected]. Game On, Champions!

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