Great innovators are the new rock stars. Steve Jobs was the Mick Jagger of innovation. Like Jobs, sometimes the stars are individuals, like Richard Branson, Arianna Huffington or Phillipe Starck, but more often it is a company, like GM, Square, Intel, Facebook, Google, 3M, or Nike that achieves this status.
via 7 Ways To Become A Rock Star of Innovation.
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This statement says it all: “Today innovation is more than a nicety; it’s a survival skill. Rapid changes in technology over the last ten years mean that you either innovate or get left in the dust as entire industries undergo major upheavals.”
We see by the examples of blockbuster, kodak, etc, that companies can not sit back on the successes of yesterday, but must innovate to move forward and survive.