As technology advances the world continues to evolve, it is essential for you and your business to evolve too. Most of the evolutions and technological advancements have to do with the web. That means it is vital to take your small or large business online and create an exceptional online presence. However, if you have not been a web-savvy before, creating an online presence can be difficult, tiring, frustrating and confusing.

Even with various options such as numerous accounts and creation of different profiles, you will not be able to achieve your goals if you do not work smart. For you to establish your online presence, building a website and figuring out the best social media platform through which you can communicate and engage your target clients is essential. But if you know where and how to start, creating an online presence can be easier and less frustrating. To help you know where to start establishing the online presence you can consider the following seven useful pointers.

Build Your Website

All businesses, irrespective of their size should own a website. Your website should be basic; it should provide your clients with the information they are looking for. There is no reason to lose your potential clients over something that is easy to implement, and it costs you less money. Take an learning from existing business of your niche. For instance, if you plan to sell tote bags online then consider an online store that sells tote bags, and take learning as how you should keep your product pages neat and sophisticated.  With the advancement of technology, a basic website is easy to set up and maintain using simple applications such as WordPress.

This is a free blogging platform and an information management system that provides its users with options to pay less for the premium version. If it works best for your business, you can even add an online shop since most individuals prefer doing their shopping through online platforms. If you are not sure where and how to start developing your WordPress website for your small business, there is an excellent guide on the internet that will take you through the basic steps. If you are a beginner and you not sure with what you want, you can survey your current clients to know what to include.

Content Marketing

Your business may already be using content marketing without knowing. Using detailed and informative content that is relevant and timely to your website visitors is content marketing. It does not matter whether your content is linked to a download link, established news source or blog post. Online content helps in establishing your online business.

The content achieves this by driving more traffic to your basic website and gaining the trust of the customers. You should start considering which information really resonates with your customers and build on that momentum to create similar content. You can also develop research automation tools and calendars for scheduling your content around conferences, trade shows, and book launches.

Track and Analyze Your Traffic

The most significant way to improve your content and establish an exceptional online presence is by monitoring, measuring and analyzing your website traffic. You can use your Facebook account engagement to track likes and comments and see where your site ranks constantly. You can also do your research to know which keywords are doing well for your business. Alternatively, you can make use of Google Analytics, which is a great way of driving traffic to your website. You will need to have patience and put in your best to convince your clients and wait for their conversion.

Get Search Engine Optimization

Establishing an exceptional online presence starts with your website. Your site should be the central point where your clients can get more information about your brands, service, and products. They should also get enough information on what you are offering and how individuals can request for your services. However, this will have no effect if your site cannot be ranked or optimized by Google and that is where Search Engine Optimization comes in.

If you are not an SEO professional no need to worry since you can seek the SEO services of an expert to keep you informed about the same. Excellent utilization of the Search Engine Optimization techniques can take your site from zero to top ranking on the Google page. It is also essential to understand how SEO works so that you can channel your content writing efforts towards the creation of attractive content.

Use Social Media

Social media options may seem to be many and overwhelming, but no need to worry. You should know that not all social media platforms will be the fitter for your online presence. Begin with two to three channels that are suitable for your brand, products and your customers and build from there. Posting content that is relevant to your customers and engaging videos that purely demonstrates your personality will make your business gain more exposure hence driving more traffic. With the increase in traffic, you will build more and stronger connections with your clients.

Have to Be Present

To create an online presence you will have to be present on digital platforms. Your business should not use the ancient methods of marketing where they lack social media profiles, websites, and mobile applications. According to Forbes, 29% of small businesses that function without websites make it difficult for them to be recognized. The most common way of making your business presence is through social media platforms and other internet related practices. Developing a comprehensive online digital presence is the key to experiencing the feeling of having a growing business.

Practice Email Marketing

To start email marketing, you need to build a list of mail subscribers who want to get information from you. Your clients may need to get updated on your business practices through your email service provider. This is essential, especially when requesting permissions, segmenting your clients and personalizing your business subject lines.

The above tips can be summarized into three main processes which include attention attraction, show up and prove that you have an advantage over your competitors. Through these essential tips, you will be able to improve your online presence.


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