As customers increasingly turn to the Internet and smartphones for purchasing decisions, economies are seeing brick and mortar evolve into “click and order,” and ecommerce become intertwined with m-commerce.
More and more businesses are expanding online — from grocery stores to “beer grams,” almost any product or service is available via the click of a button or the swipe of a finger. What’s more, studies show [PDF] online customers are exceedingly loyal — perhaps even more so than customers who shop in-store.
via 7 Tips for Improving Your Ecommerce Strategy.
