In many cases, a logo can make the biggest difference in a business of any size. It can allow a business to brand themselves, stand out, and also become relatable to potential clients in their niche. That said, the issue with a business logo is not deciding to get one, the issue becomes learning how to make a logo that is worth the investment. For the most part, most businesses overcomplicate this process and go overboard on their design. Not to mention, they spend thousands of dollars on a design that could’ve been done for much less. In these cases, what businesses fail to realize is that simple logos usually allow for more benefits that a complex one. Nonetheless, there are a few important factors that contribute to a good logo. With this in mind, let’s go over seven things you need to know about logo designing.
#1: Match It To Company Values
One of the most important things to know about logo designing is matching it to company values. To be clear, this doesn’t mean matching it to company niche. In other words, matching the logo to company values means designing a logo that gives a potential customer a clear understanding of company values, morals, and culture. When this is understood, then the detailed parts of the designing process such as choosing colors and logotypes become much easier.
#2: Consider Strong Color Schemes
Getting into the specifics, another important factor to understand is using color schemes. When we think of the most iconic logos today, some of them use either one or more strong schemes to stand out. However, it is important to understand not to go overboard with it. As an overall rule, using at least two strong colors will do the trick. Anything more than that can be off putting for potential clients and business partners.
#3: Hiring A Freelance Professional For The Job
One of the most overlooked benefits of designing a logo is hiring a freelance professional. The reason this is a good option is that most freelancers are looking for examples to put as their experience. In some cases, this could mean getting a free logo design in exchange for something as simple as a case study or review.
#4: Using High-Quality Online Tools For The Job
When it comes to learning how to make a logo that is worth the time and investment, a proven method is using a high-quality online tool for the job. Not only do these online tools break down the process of making a logo into something that anyone can understand, but they are also one of the cheapest alternatives as well. Many businesses are surprised to see how good of a logo they can get from a cheap but reliable alternative.
#5: Testing Out Different Designs
Another very important thing to understand about logo designing is the importance of testing. This process serves the purpose of eliminating any logo that does not fit your company or pointing out ones that need to be worked on. Worth mentioning, the more designs you can test with potential clients, the better the results of finding the perfect logo for your business will be.
#6: Aim For Recognition
As mentioned before, a logo can allow for a variety of benefits. In the same breath, different businesses will have different reasons for why they might want a new or improved logo. However, what most fail to realize in the logo designing process is the importance of recognition. In other words, there has to be an emphasis to stand out even if it’s with the smallest of details. What most businesses do instead is play conservative by designing a logo that is too simple and too similar to other logos in their niche.
#7: Researching Different Logo Types
Last but not least, logotypes is perhaps the most important detail in designing a good logo. A logotype is simply the different types of designs that a logo can be created. Some of the most used logotypes include mascot logos, text-style logos, and emblem logos. Testing and researching these logos will go a long way in determining the best logo for your business.
Logos & Businesses As A Whole
Apart from all the specifics, the most important thing to understand about logos is to not try to compete with the giant companies. Doing this will only lead you to spend money unnecessarily and irresponsibly.