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7 Elements Of A Successful Social Business

Social software and tools have made cross-functional collaboration easier than ever before, but beware cultural and philosophical barriers.

What is the common thread in the following statistics? Thirty-six percent increase in brand awareness, 66% less time to bring products to market, 20% improvement in customer conversions, 15% increase in successful innovations and new ideas?

via 7 Elements Of A Successful Social Business – InformationWeek.

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