7 Business Reasons To Be Active On Social Media

If you are not active on social media today, most people will not know that your business exists. This is no longer a fad or just a place where some young people hang out. Rather this is where most people today find what they are looking for.  Therefore, social media, as a marketing tool, has totally revolutionized the way people and businesses communicate with each other.   Businesses, both large and small now generally hire social media experts to work in their marketing departments to increase their social media presence in order to help grow their businesses.

Here are 7 reasons why you should have active profiles on several social media platforms:

  1. Communication
In many cases, you can communicate directly with your audience in a very short period of time. There is really no other marketing approach that will allow you to connect so quickly. A great deal of social media actually happens in real-time so if you want to be able to connect easily and quickly, better start using a couple of social media options.
  1. Competition
Some if not all of your competition is probably already conducting some sort of social media marketing efforts in order to connect with their market share and to help grow their business. So, if you want to keep up with the herd and even find your own special niche, this is a good place to do it.
  1. Marketing
Marketing is the process of communicating your business message, your brand, and your offerings to your particular market, which is exactly what you can and should be doing if you can learn to leverage social media the right way.
  1. Website Visitors
Social media can generate a steady stream of inbound traffic coming to your website on a consistent basis as long as you have an attractive, easy to navigate site with great SEO and great content. Typically, a visitor will only stay on your site a few seconds if they cannot find what they are looking for easily and quickly. In addition, if you promote your business by offering great content to people through social media, you will attract more visitors which, of course, should generate more sales for you. The more active your profile is, the more you will attract attention to it.
  1. Branding
The purchasing behavior of people everywhere has changed in this new technologically driven world and your branding plays a significant role in how people decide on whether or not they wish to purchase online from you. Social media can build your brand image online in a positive and beneficial manner.
  1. Personality
Show your audience you have plenty of expertise, experience, and a personality. Social media can help you demonstrate to your audience that there is an authentic person behind that company on your website.  You can show this best with some great short videos, helpful tips through your blog, and even some free giveaways.
  1. Search Engine Optimization
SEO, we all know, is what can really enhance your website’s growth when set up correctly. When you post links on your social media profiles, it can drive traffic to your site and over time, this can increase your SEO. The search engines notice what you do through links and content and the more action they pick up, the better chance you have of increasing the hits on your site exponentially.

So don’t wait any longer, if you have not been active on social media, start taking the necessary steps to get yourself out there so that you can open up the lines of communication with your potential market. The sooner you begin building a following online the more likely you will begin to reap the rewards from the exposure.  Remember, though, that things will take time to mature and so you have to be patient before you can experience the results you are seeking. Nonetheless, if you persevere actively, eventually you will reap the rewards from your efforts.


Sandy Chernoff
Sandy Chernoff
SANDY'S 30 years of didactic and clinical teaching in study clubs and continuing dental education, coupled with her almost 40 years of Dental Hygiene practice bring a wealth of experience to her interactive soft skills workshops. With her education background she easily customizes interactive sessions to suit the specific needs of her clients. Her energetic and humorous presentation style has entertained and informed audiences from Victoria to New York City. Sandy’s client list includes law firms, teaching institutions, volunteer and professional organizations and conferences, businesses, and individuals. Her newest project is turning her live workshops into e-learning programs using an LMS platform. Her teaching and education background have helped her to produce meaningful and somewhat interactive courses for the learners wanting the convenience of e-learning options. As the author of 5 Secrets to Effective Communication, Sandy has demonstrated her ability to demystify the complexities of communication so that the reader can learn better strategies and approaches which will greatly improve their communication skills and ultimately reduce conflict, resentment, disappointment, complaining, and confusion. As a result, the reader will be able to increase productivity, efficiency and creativity, improve all the relationships in their lives and ultimately enjoy a happier, healthier existence! Sandy blogs regularly on her two websites on the various soft skills topics that are featured in her workshops and e-learning programs.

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  1. I wouldn’t be surprised that a new psychological field will come out of social networks. People’s brain chemistry change the moment they get plugged in. There are the positives you mentioned in your article. There are negatives too such as many having zero tolerance to when they see something they don’t like online.

    Yesterday a heard a 26 year old woman comment that an 18 year old guy told her she was too old to be on this one particular social network. He spent quite a bit of time harassing her to get off. The woman was surprised because this was the first time she met the guy.

    This new field of psychology that would involve how we interact with people and chat bots online would be really cool.