Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.
I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say.
But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.”
Basically, social media KPIs, or social media metrics, are whatever is most important for your business. These are the goals and benchmarks that help you determine how well your campaigns and strategies are performing.
Social media KPIs could be the amount of engagement or shares you’re receiving on your social media networks. You could also track clicks back to your website via social media, or conversions once visitors get there.
In fact, there are so many different KPIs that it can be tough to keep them straight sometimes. In this post, we’ll look at a variety of social media metrics you might choose to focus on, with a brief explanation of each and how to measure it.