by Andy Thompson, Guest Contributor
[su_dropcap style=”flat”]T[/su_dropcap]HE FUNNY THING is that it seems even the dogs are promoting themselves on Facebook, just for the sake of getting likes from visitors. The point is that everybody wants to get likes for their Facebook page, be it a single person or an organization. The likes matter more for an organization or business house than a single individual. It has to be understood that Likes do not flow like water in a river or as soon as the Facebook page is uploaded. This is a wrong conception and due to this conception, many organizations struggle to get a foothold in Facebook. The number of likes for the Facebook page is often less than that expected by an organization. The importance of Facebook marketing strategy lies here. Many people having their own Facebook page feel that the number of likes determine the popularity. But honestly, this popularity means nothing unless they get converted to potential customers. So, it can be said that getting quality likes matter and not random likes. Facebook marketing should be done in such a manner that quality likes from potential customers are not missed.
For the purpose of getting quality likes for the Facebook page, a Facebook marketing strategy or two should be followed. The amount of success for a Facebook page should always be determined by the amount of likes from the right audience for any business. The 6 great strategies that can be applied for getting the right amount of likes are:
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- The first and the foremost important thing that an organization should do is to optimize the Facebook page in such a manner that it gets into Google searches very easily. This should bring in more people from other unknown zones to like the Facebook page. For optimizing the Facebook page, a person needs to put as much information as possible within the page so that a visitor gets a clear idea about the company. The company’s images and information should be engaging enough to attract visitors and get them to like the Facebook page.
- People should post content that attract visitors. It is true that videos have better and attractive nature than still images. Also, by posting videos, a company can always keep the visitors engaged in his Facebook page for a longer span of time. This is a great Facebook marketing strategy for getting more and more likes. Facebook is going to change its algorithm very soon in such a way that Facebook pages that keep visitors engaged and spend more time in their pages are going to get positive search impacts.
- A person or an organization should promote the Facebook page anywhere possible to bring in more and more people to the page and thereby, increasing the number of quality likes. Organizations should have a Facebook symbol in their website and by clicking the symbol, a person can directly reach the Facebook page. In this manner, the organization can easily divert potential clients to their pages for liking it. Smart thinking such as putting a Facebook page link in the marketing email footers can bring in big clients from new directions. Their likes will make the page more and more popular.
- Another great idea strategy that has borne fruit for several Facebook pages is creating contests. A small award of giving away new product/s for free to the winner can be an added incentive for those that take part in the contest and like the page. This is a very smart way of enticing new people to join the Facebook page and be a part of your game plan. The contest should be fun, engaging and easy enough for people not to avoid. Encouraging people to share their experience will make others interested to venture in this Facebook page and give a like.
- Other than expecting new people to come in and give their likes, it is also possible to invite those that are already within the grasp of the organization. These people include employees, relatives, existing customers and partners, if any. Their social contacts can also be used to get the Facebook page more popular by getting likes. Although these likes will rarely convert in becoming future customers, but their likes will popularize the Facebook page by showing their likes to their Facebook contacts as well. This type of Facebook marketing will definitely bring in more likes with little effort, but it should be remembered that conversion rate of these type of likes to a probable customer is less.
- Another very cheeky and smart way to get likes for Facebook page is to post employment news constantly on the Facebook page of an organization. Employment news is a great attraction for the youth of the community. If some employment can be generated and then shared via Facebook page, then it can be a great source for getting likes. Many people from different spheres of life will start visiting the Facebook page and spend time reading about the job opportunities given by the organization. These people in turn will share this opportunity with their friends. Likes will start streaming in if this Facebook marketing strategy is planned well.[/message]
The 6 mentioned strategies above should bring in countless likes making the page popular and keeping it one step ahead of its competitors. Another important aspect that should be kept in mind is understanding the target audience and their preferences. The contents should be planned in that direction so as to keep the audience engrossed for a longer period of time. These audiences will then only give likes to the Facebook page and make the Facebook marketing strategy a grand success. Understanding and utilizing the Facebook metrics will show the path to success. These indications should be looked at properly and then, the Facebook marketing should be planned based on the metrics report. Visitors will only like the Facebook page if it is made attractive for them. If random postings are made then these strategies will have no effect on the number of likes for an organization.
Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.
