I’m one of those people that strongly believes that you shouldn’t copy your competition. If you find yourself stuck for new ideas, saying (or even thinking), “Well what is Acme Competitor doing?” isn’t going to make your brand more successful or relevant in your industry.
That being said, there are some areas where you can look to your competition for inspiration when it comes to shaping your own engagement strategy for your target audience. Think of your competitors as your most relevant case study: if it is working for them, then there are likely some aspects of what they are doing that will work for your company as well.
via 6 Things Your Competitors Can Teach You About Engagement | Social Media Today.
