A DECADE+ OF STORYTELLING POWERED BY THE BEST WRITERS ON THE PLANET

6 Strategies to Drive Mobile App Engagement


DON'T WAIT | ONLY A HANDFUL OF DISCOUNTED EARLY BIRD SEATS LEFT! It's not a virtual event. It's not a conference. It's not a seminar, a meeting, or a symposium. It's not about attracting a big crowd. It's not about making a profit, but rather about making a real difference. EXPLORE MORE • REGISTER HERE


Research on current mobile app has shown that although time spent on apps forms a good chunk of the overall mobile usage, nearly 25% of apps are only used once before being discarded. This trend, in most cases, indicates a lack of effective app engagement and re-engagement strategies.

The key to a successful app isn’t only about increasing your downloads, it is also about ensuring that your users continue to engage with the app long after they’ve downloaded it.

The infographic below explains 6 strategies that developers and marketers can use to boost app engagement.

Source: 6 Strategies to Drive Mobile App Engagement – Dot Com Infoway

Special Guest Contributor
Special Guest Contributor
We’re always looking for more writers —both experienced AND aspiring wishing to hone their craft. Our global community loves to receive actionable inspiration for a better life and a better world. All things considered, we simply publish “good stuff”. Stuff that’s timeless. Maybe it’s a poem. Maybe it’s a story. Maybe it’s fact. Maybe it’s fiction. Maybe it’s a poem. Maybe it’s just 50 words or maybe it’s 2,000 words. Maybe it’s about life. Maybe it’s about culture. Maybe it’s about business. Maybe it’s just something you were inspired to scribble on the back of a napkin this morning. To us, it’s all good stuff worth sharing again and again. So when in doubt, just send it over. But first, learn a bit more here.

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE


CONVERSATIONS

  1. This is good guidance in terms of how to organize and think about your app engagement strategy. The problem I see is that often times even when brands organize their engagement strategy along these lines, they have problems actually trying to implement that strategy. That’s why at Insert (http://www.insert.io) we focus on making it easy for brands to act on the advice above. Our technology allows app publishers to add in-app engagement features (videos, messages, banners, tooltips, etc.) that guide, convert, communicate and more. The best part about it – no code is required! That means that brands can quickly add in-app engagement features, observe results, and then optimize as necessary. Check out our website for more info and demos!

RECIPIENT OF THE 2024 "MOST COMPREHENSIVE LIFE & CULTURE MULTIMEDIA DIGEST" AWARD

WE ARE NOW FEATURED ON

EXPLORE 360° NATION

ENJOY OUR FREE EVENTS

OUR COMMUNITIES