Research on current mobile app has shown that although time spent on apps forms a good chunk of the overall mobile usage, nearly 25% of apps are only used once before being discarded. This trend, in most cases, indicates a lack of effective app engagement and re-engagement strategies.
The key to a successful app isn’t only about increasing your downloads, it is also about ensuring that your users continue to engage with the app long after they’ve downloaded it.
The infographic below explains 6 strategies that developers and marketers can use to boost app engagement.
Source: 6 Strategies to Drive Mobile App Engagement – Dot Com Infoway
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This is good guidance in terms of how to organize and think about your app engagement strategy. The problem I see is that often times even when brands organize their engagement strategy along these lines, they have problems actually trying to implement that strategy. That’s why at Insert (http://www.insert.io) we focus on making it easy for brands to act on the advice above. Our technology allows app publishers to add in-app engagement features (videos, messages, banners, tooltips, etc.) that guide, convert, communicate and more. The best part about it – no code is required! That means that brands can quickly add in-app engagement features, observe results, and then optimize as necessary. Check out our website for more info and demos!